Rich Communication Services
RCS, short for Rich Communication Services, is a mobile messaging technology that dramatically improves the quality and efficiency of business-to-customer communications.
It offers advanced message personalization, direct interaction with customers and integration of rich content (images, videos, etc.) into smartphones.
RCS: enrich your messages, engage your customers
Explore the full potential of RCS in video: verified sender to reinforce trust, rich content (images, videos, carousels, action buttons) to capture attention, and geolocation features such as location or route sharing to boost your Drive to Store strategy. RCS transforms every message into a genuine brand experience.
Rich Communication Services completely transform the way we communicate via mobile.
It’s no longer a simple text message, but a truly interactive experience.
The essential features of an RCS campaign
Multimedia content
With an RCS campaigncampaign, the limits of SMS campaigns no longer exist. Whether images, videos, GIFs or even QR codes, the list of media to integrate into your messages is long. The point? To offer your customers a richer experience, without forcing them to open another application or click on a link. This fluid, modern format is perfect for :
- showcase your products,
- share a promotional video,
- facilitate payments
- simplify exchanges with your customers
- or even enrich your messages with image carousels.
Call to action" buttons
Interactivity is at the heart of RCS. Thanks to action buttons (Call-to-Action), your customers can take instant action: order a product, book a service or simply visit your site. All in just a few clicks from the message sent.
It’s simple, straightforward and highly effective for boost your conversions.
White paper on RCS
To find out more about the benefits and features of Rich Communication Services, download our white paper.
Video review of a successful collaboration between M Target and Net Heliumwith the participation ofOrange Pay Services. Discover how these players jointly implemented an innovative RCS campaign for a customer, marking a real success in the field of enriched communications.
Analyze customer journeys with RCS
Rich Communication Services open up new perspectives for analyzing and optimizing the customer journey. Thanks to this enriched format, every interaction becomes a learning opportunity.
Interaction tracking
With RCS, you can monitor live how your customers react to your messages. This data includes elements such as :
- opening rate,
- clicks on links
- or interactive button responses.
This information enables you to better understand user expectations and adjust your communication strategies. By combining RCS analysis with your own business softwareYou’ll get a more precise overview of the effectiveness of your campaigns.
Identifying areas for improvement
No customer journey is perfect. And that’s just as well: there’s always room for improvement. Thanks to mail RCSYou can easily spot when things go wrong: a link that’s too complicated? A low click-through rate? An offer that goes unnoticed? These little details that make all the difference no longer escape you. And better still, you correct them before they become a real problem.
Personalizing the user experience
On the other hand, with RCS, every interaction becomes tailor-made. You can adapt your messages in real time, based on your customers’ behavior. Abandoned cart? A targeted, engaging reminder may be all it takes to convince them. Inactive customer? Why not follow up with a well thought-out offer? This ability to personalize is what creates memorable experiences and long-term customer loyalty.
Which solution to choose?
There’s a solution for every need, so take a look at our comparison.
To find out more about all the features of our products, contact our team
Frequently asked questions
To begin with, check that your recipients have smartphones compatible with the RCS protocolIt’s not yet universal. Some operators or handset models, especially older ones, do not support this technology. To do this, our teams will provide you with a compatibility analysis based on your customer file.
Good to know If RCS is activated, but the recipient’s phone is not connected to the Internet, a standard SMS may be sent instead.
If this is your first time sending RCS messages, your company must first create a RCS agent. This is a virtual entity representing your company in the RCS ecosystem. Find out more about this operation, read our white paper on RCS. Once this has been done, you need to count :
- At least one week for a short (simple) RCS.
- Three to four weeks for a long (more complex) RCS.
This guarantees compatibility with operators and quality of service.
Yes, and with precision. With real-time interaction tracking, you’ll know exactly how your customers react to your messages. Metrics such as open rates (often approaching 90%), clicks or conversions are reliable indicators.
If you include specific promotions or trackable links, it’s even easier to link your sales or leads to the campaign. Follow-up is one of the advantages of RCS compared with more traditional channels.
Multimedia content, such as videos or clickable images, works particularly well. Add to this simple, engaging action buttons, and you get impressive conversion rates.
For example, in the retail sectorCarousels with personalized promotions give excellent results. Banks, meanwhile, use structured messages to guide their customers through important steps.
Two main solutions: automated responses or direct management by your teams. For mass interactions, a well-programmed chatbot can work wonders. But for specific cases, human intervention remains unavoidable.
The objective is simple: to keep your customers satisfied while maintaining a fluid flow of exchanges. Responsiveness plays a key role here.
While SMS messages are limited to a few lines of text, RCS RCS messages open the door to a wide range of visual, interactive and multimedia content. RCS now allows companies to directly integrate videos, image carousels or even action buttons into their messages, enabling the recipient to take action on the spot.
This visual richness boosts user engagement, encouraging them to interact more with content.
The objective is simple: to keep your customers satisfied while maintaining a fluid flow of exchanges. Responsiveness plays a key role here.