(Re)discover the power of SMS
SMS is a direct and effective means of communication, reaching a large number of people in a matter of seconds.
Used for marketing campaigns, transactions or conversational exchanges, it offers particularly high open and read rates.
A channel rightly in demand
Tailored to the needs of each sector
SMS is a simple, effective and universal communication channel that can be used in a wide range of situations. Whether for communicating promotional information, transactional messages or engaging in conversations with your customers, SMS is a versatile tool that can meet your needs whatever your sector.
In retail, SMS is an excellent way to capture your customers’ attention when you need it most. An urgent promotion, a flash sale or an exclusive offer are all opportunities to boost your sales.
In fact, there’s nothing more effective than reminding a customer that a product they’ve been lusting after is back in stock, or that an exclusive promotional offer is on its way. SMS marketing enables you to maintain direct contact with your customers, and increases conversions by prompting them to take action. This is a major advantage, especially in the retail and e-commerce sectors.
The medical field is no exception to the effectiveness of SMS marketing campaigns . Here, the tone is obviously more sober, and the aim is above all to simplify your patients’ lives. By sending reminders of appointments or offering post-consultation follow-up, you show your care and commitment to their well-being.
These simple but effective messages provide reassurance, while reducing the number of no-shows at medical appointments, for example. In addition to their practical benefits, these uses considerably simplify administrative management.
In this sector, safety and speed are top priorities. SMS campaigns make it possible to send :
- notifications of unusual movements,
- account alerts
- or verification codes to reinforce authentication.
As well as being practical, these messages inspire confidence in customers, enabling them to react immediately in the event of a problem.
Delivery and logistics companies know that good tracking is essential to customer satisfaction.
With an SMS SMS campaign campaign, you can give details of delivery times, notify shipment status or manage last-minute changes.
What’s more, soliciting feedback after a delivery is a way of creating a bond and improving service quality.
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Customer interaction: going beyond the single message
The SMS has come a long way. It’s no longer just a matter of sending a message promotionalbut to create a real interaction, where each exchange strengthens the customer relationship.
Use SMS to obtain customer feedback
Gathering feedback from your customers is a key step towards improving your services and fine-tuning your marketing strategy. SMS, and in particular Enriched SMSoffer an effective, non-intrusive solution for obtaining this feedback quickly through satisfaction surveys.
Create loyalty campaigns based on engagement
A personalized SMS always makes a difference. Customers really appreciate the attention you give them, especially if they perceive it as something dedicated solely to them. A message to wish them a happy birthday? An exclusive discount to thank them for their loyalty? A unique promo code? These little attentions, sent via a SMS sending software software to maintain a strong, lasting bond.