{"id":40005,"date":"2023-11-09T10:57:56","date_gmt":"2023-11-09T09:57:56","guid":{"rendered":"https:\/\/www.m-target.com\/transactional-sms-essential-to-your-omnichannel-strategy\/"},"modified":"2025-02-24T12:50:22","modified_gmt":"2025-02-24T11:50:22","slug":"transactional-sms-essential-to-your-omnichannel-strategy","status":"publish","type":"post","link":"https:\/\/www.m-target.com\/en\/transactional-sms-essential-to-your-omnichannel-strategy\/","title":{"rendered":"Transactional SMS: essential to your omnichannel strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40005\" class=\"elementor elementor-40005 elementor-33171\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c74a6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c74a6b\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cf77e6\" data-id=\"0cf77e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5772b82 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"5772b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p>In a context of almost global digitalization, companies are constantly looking for effective communication channels to reach their customers.<br>SMS, and more specifically <strong>transactional SMS<\/strong>, with its ability to directly and personally engage customers, has become a preferred choice for many companies.<br>In fact, according to<a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwisx_ep1raCAxU7UaQEHT-pCwkQFnoECA4QAQ&amp;url=https%3A%2F%2Fwww.a2fm.fr%2F&amp;usg=AOvVaw2MGtboUBxIKDVedyMWOK8V&amp;opi=89978449\">AF2M<\/a>, in 2022, <strong>transactional SMS<\/strong> (sending access codes, notifications, payment validation, delivery, etc.) accounted for 61.4% of the overall volume of SMS sent in France, i.e. 7.870 billion messages. Particularly relevant to the retail sector, it can be easily integrated into any <strong>omnichannel strategy<\/strong>. Discover the potential of <strong>transactional SMS<\/strong> and how to integrate it effectively into your <strong>communication strategy<\/strong>.  <\/p>\n<p><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68abd51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68abd51\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d42a54f\" data-id=\"d42a54f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c49e94 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"1c49e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"light elementor-heading-title elementor-size-default\">What is transactional SMS?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d8a9f flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"35d8a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b><a href=\"https:\/\/www.m-target.com\/en\/solutions\/usage\/transactionnel\/\">transactional<\/a> SMS<\/b><span style=\"font-weight: 400;\">  is a means of communication that enables companies to send specific, targeted information to their customers (following an action such as a transaction) or prospects. It stands out in particular for its ability to reach the customer directly and in real time. The  <\/span> <b> Transactional SMS<\/b><span style=\"font-weight: 400;\"> makes communication much more efficient, and can be used to send a variety of messages such as purchase notifications, shipping confirmations, delivery alerts or appointment confirmations.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">This tool is designed for any company wishing to strengthen its communication with customers, and is particularly useful in the following sectors <strong><a href=\"https:\/\/www.m-target.com\/en\/solutions\/sector\/retail-e-commerce\/\">retail sector<\/a><\/strong>. Easily integrated into a   <\/span><b>omnichannel strategy<\/b><span style=\"font-weight: 400;\">strategy<\/span><b> transactional SMS<\/b><span style=\"font-weight: 400;\"> offers a smoother, more consistent customer experience across all contact points.<\/span><\/p>\n<p><b>Good to know  <\/b><span style=\"font-weight: 400;\">M-Target, an operator and supplier of cutting-edge telecom solutions, puts its know-how to work for a wide range of sectors (retail, catering, tourism, etc.). SMS and its use   <\/span><b>transactional <\/b><span style=\"font-weight: 400;\">are among our flagship products. <\/span> <\/p>\n<p><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-382a99a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"382a99a\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f76d21e\" data-id=\"f76d21e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ead6424 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"ead6424\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"light elementor-heading-title elementor-size-default\">What is omnichannel?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff1256 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"aff1256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><\/p><p><span style=\"font-weight: 400;\">L&#8217;<\/span><b>omnicanality<\/b><span style=\"font-weight: 400;\">  is to offer a consistent, seamless user experience across all communication and sales channels, whether online or offline. It puts the customer at the center of its strategy, and seeks to offer a harmonious, personalized experience, whatever the channel used. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Visit <\/span><b>omnichannel strategy<\/b><span style=\"font-weight: 400;\"> strategy is built around a number of key channels, seamlessly integrated to deliver a unified customer experience, such as :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Physical stores<\/b><span style=\"font-weight: 400;\"> where customers get advice and buy their products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website and mobile application<\/b><span style=\"font-weight: 400;\"> Check product availability online. <\/span> <\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social networking <\/b><span style=\"font-weight: 400;\">Social networks: customers can follow the brand on Facebook, Tiktok, Instagram and Twitter to keep up with the latest news, events and trends.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer service<\/b><span style=\"font-weight: 400;\"> Available by phone or email, this service is available before, during and after a purchase.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cell phones: in particular with transactional SMS <\/b><span style=\"font-weight: 400;\">to ensure, for example, that an order is confirmed following an online or in-store purchase.<\/span><\/li><\/ul><p><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2bb2ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2bb2ed\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-511116a\" data-id=\"511116a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aff7487 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"aff7487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"light elementor-heading-title elementor-size-default\">What are the uses of transactional SMS?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632abd3 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"632abd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><\/p><p><span style=\"font-weight: 400;\">Completely flexible <\/span><b>transactional SMS<\/b><span style=\"font-weight: 400;\"> can be used in the following ways:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Payment confirmations, orders or transaction notifications<\/b><span style=\"font-weight: 400;\"> This is the most common use of<\/span><b> transactional SMS<\/b><span style=\"font-weight: 400;\">. Les entreprises envoient ces messages textes afin de confirmer une transaction, qu&#8217;il s&#8217;agisse d&#8217;un achat en ligne, d&#8217;un retrait en magasin ou bien d&#8217;une r\u00e9servation. Ces notifications rassurent les clients.  <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Parcel delivery <\/b><span style=\"font-weight: 400;\">Once an order has been shipped, companies can send transactional <\/span><b>transactional SMS <\/b> <span style=\"font-weight: 400;\">to keep customers informed of delivery status. This includes carrier information, tracking number, and estimated delivery date and time. <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appointment reminders.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reservations of all kinds.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order creation.<\/span><\/li><\/ul><ul><li aria-level=\"1\"><b>Emergency alerts <\/b><span style=\"font-weight: 400;\">sent notably by the Government.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visit <\/span><b>verification codes<\/b><span style=\"font-weight: 400;\">  to secure your purchases. We also talk about   <\/span><b>OTP \/ multi-factor authentication<\/b><span style=\"font-weight: 400;\"> to validate a customer&#8217;s identity.<\/span><\/li><\/ul><p><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f754e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f754e1\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6107f7\" data-id=\"d6107f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ad7812 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"0ad7812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"light elementor-heading-title elementor-size-default\">Transactional SMS at the heart of your omnichannel strategy  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9765df flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"b9765df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"light elementor-heading-title elementor-size-default\">Operational benefits of transactional SMS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d89af20 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"d89af20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy integration into your actions<\/b><span style=\"font-weight: 400;\"> with <\/span><b>SMS <\/b><span style=\"font-weight: 400;\">is easy to integrate into existing infrastructures. <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Safety and compliance <\/b><span style=\"font-weight: 400;\">SMS <\/span><b>transactional SMS <\/b><span style=\"font-weight: 400;\">comply with current regulations and ensure user safety.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fluidity and performance<\/b><span style=\"font-weight: 400;\"> This SMS dedicated to transactions optimizes internal company processes, and improves overall performance.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-time data :<\/b><span style=\"font-weight: 400;\"> enables customers to receive accurate information live.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With M-Target, you can <a href=\"https:\/\/www.m-target.com\/en\/connexion-api\/\">connect our API solution<\/a> directly to your IT ecosystem.<\/span><\/li><\/ul>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88bb3d6 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"88bb3d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"light elementor-heading-title elementor-size-default\">Advantages when communicating with customers or prospects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ffc17f flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"5ffc17f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Speed and efficiency <\/b><span style=\"font-weight: 400;\">the <\/span><b>transactional SMS <\/b><span style=\"font-weight: 400;\">is received instantly, enabling effective communication that is perfectly integrated into the <\/span><b>omnichannel strategy<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>High deliverability rate <\/b><span style=\"font-weight: 400;\">This is the communication channel with the highest deliverability rate (95%), ensuring that messages conveyed by brands will reach their recipients.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Process automation <\/b><span style=\"font-weight: 400;\">the <\/span><b>transactional SMS<\/b><span style=\"font-weight: 400;\"> is automated, saving time for customer service.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-time tracking<\/b><span style=\"font-weight: 400;\"> Real-time tracking: track SMS reception and interaction in real time.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These numerous advantages confirm that integrating <\/span><b>transactional SMS <\/b><span style=\"font-weight: 400;\">into your <\/span><b>omnichannel strategy<\/b><span style=\"font-weight: 400;\">  is an asset. Its use translates into   <\/span><b>improved customer satisfaction<\/b><span style=\"font-weight: 400;\"> and growing loyalty.<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e34b9e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e34b9e2\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80d55d9\" data-id=\"80d55d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18a8b2f flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"18a8b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"light elementor-heading-title elementor-size-default\">Use cases for transactional SMS in retail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca5ba4a flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"ca5ba4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><\/p><p><span style=\"font-weight: 400;\">The retail sector in particular has seized on the arrival of <\/span><b>transactional SMS <\/b> <span style=\"font-weight: 400;\">as an opportunity. Whether you&#8217;re selling clothes or groceries, you can create a stronger customer relationship by sending the following information:   <\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payment confirmation,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order confirmation,  <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shipping confirmation,  <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivery confirmation,  <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order retrieval confirmation, etc.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Linked to various management tools, SMS enables you to manage stocks and automatically streamline deliveries, freeing sales staff and logistics departments from a host of time-consuming tasks.<\/span><\/p><p><b>Good to know<\/b><span style=\"font-weight: 400;\"> The restaurant, tourism and healthcare sectors also use <\/span><b>transactional SMS<\/b><span style=\"font-weight: 400;\">. <\/span> <\/p><p><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d348a16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d348a16\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-744e8f2\" data-id=\"744e8f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b6f61b flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"7b6f61b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"light elementor-heading-title elementor-size-default\">Transactional SMS as part of your omnichannel strategy  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d68ff3b flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"d68ff3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><\/p><p><span style=\"font-weight: 400;\">As with e-mail, a transactional SMS can only be sent to recipients in your database. The recipient of the message is therefore already a customer, and the prospecting only concerns products similar to those already supplied. <\/span><\/p><p><span style=\"font-weight: 400;\">In a competitive environment <\/span><b>transactional SMS<\/b><span style=\"font-weight: 400;\"> fits perfectly into the<\/span><b> omnichannel strategy<\/b><span style=\"font-weight: 400;\">  for brands. Aimed at strengthening customer relations, it stands out for its ability to offer real-time, personalized communication. It is also a key component of the retail sector, where the  <\/span><b>omnichannel<\/b><span style=\"font-weight: 400;\">  is a must. Want to join the <\/span><b>  Transactional SMS<\/b><span style=\"font-weight: 400;\">  to your transactions and customer communications? MTarget can help you set up the   <\/span><b>Transactional SMS as part of your omnichannel strategy.<\/b><b><br><\/b><\/p><p><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-464c956 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"464c956\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-061b295\" data-id=\"061b295\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a98f0f elementor-widget-divider--view-line flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-divider\" data-id=\"4a98f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03156a8 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"03156a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"light elementor-heading-title elementor-size-default\">Why choose M-Target?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c641078 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"c641078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><\/p><p><span style=\"font-weight: 400;\">With over 13 years&#8217; experience and multi-sector expertise, we remain the ideal partner to support brands in the implementation of<\/span><b> mobile messaging solutions<\/b><span style=\"font-weight: 400;\">. <\/span> <\/p><p><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2594f9c flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-styledbutton\" data-id=\"2594f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;thegem_button_skin&quot;:&quot;flat&quot;}\" data-widget_type=\"thegem-styledbutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"gem-button-container gem-widget-button\">\n\n\t\t<a class=\"gem-button gem-button-size-medium gem-button-text-weight-bold gem-button-style-flat\" href=\"https:\/\/www.m-target.com\/en\/contact\/\">\n\t\t<span class=\"gem-inner-wrapper-btn\">\n\t\t\t\t\t\t<span class=\"gem-text-button\">\n\t\t\t\tContact\t\t\t<\/span>\n\t\t<\/span>\n\t<\/a>\n\n\t\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;40005&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;0&quot;,&quot;gap&quot;:&quot;1&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/0 - (0 votes)&quot;,&quot;size&quot;:&quot;1&quot;,&quot;title&quot;:&quot;Transactional SMS: essential to your omnichannel strategy&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 0.8px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a context of almost global digitalization, companies are constantly looking for effective communication channels to reach their customers.SMS, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":34475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223,224],"tags":[],"class_list":{"0":"post-40005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sms-es","8":"category-transaccional"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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