{"id":44622,"date":"2025-03-18T15:15:27","date_gmt":"2025-03-18T14:15:27","guid":{"rendered":"https:\/\/www.m-target.com\/productos\/mensajeria\/sms\/retail\/"},"modified":"2025-06-18T13:10:53","modified_gmt":"2025-06-18T11:10:53","slug":"retail","status":"publish","type":"page","link":"https:\/\/www.m-target.com\/es\/productos\/mensajeria\/sms\/retail\/","title":{"rendered":"SMS sector retail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"44622\" class=\"elementor elementor-44622 elementor-42548\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d079d97 elementor-section-height-min-height elementor-section-items-stretch elementor-section-full_width elementor-section-height-default\" data-id=\"1d079d97\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69505884\" data-id=\"69505884\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc7e739 elementor-widget__width-initial flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"dc7e739\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"light elementor-heading-title elementor-size-default\">SMS en el sector del retail<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7aea94 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"a7aea94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<div class=\"small-body styled-subtitle\" style=\"text-align: left;\"><div class=\"small-body styled-subtitle\" style=\"text-align: left;\">El sector retail en Francia est\u00e1 en plena transformaci\u00f3n. La digitalizaci\u00f3n ha cambiado profundamente los h\u00e1bitos de consumo, y los retailers deben adaptarse constantemente para seguir siendo competitivos. En este contexto, el SMS en el sector retail se impone como una herramienta de marketing poderosa e imprescindible. Su \u00e9xito radica especialmente en su inmediatez, su alto \u00edndice de conversi\u00f3n y su potencial de personalizaci\u00f3n.   <\/div><\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-052056f elementor-widget__width-auto flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-styledbutton\" data-id=\"052056f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"plateforme\" data-settings=\"{&quot;thegem_button_skin&quot;:&quot;flat&quot;}\" data-widget_type=\"thegem-styledbutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"gem-button-container gem-widget-button\">\n\n\t\t<a class=\"gem-button gem-button-size-medium gem-button-text-weight-bold gem-button-style-flat\" href=\"#savoir\">\n\t\t<span class=\"gem-inner-wrapper-btn\">\n\t\t\t\t\t\t<span class=\"gem-text-button\">\n\t\t\t\tM\u00e1s informaci\u00f3n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/a>\n\n\t\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e79bd1 elementor-widget__width-auto flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-styledbutton\" data-id=\"1e79bd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;effects_enabled&quot;:&quot;yes&quot;,&quot;thegem_button_skin&quot;:&quot;flat&quot;}\" data-widget_type=\"thegem-styledbutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"gem-button-container gem-widget-button lazy-loading\">\n\n\t\t<a class=\"lazy-loading-item gem-button gem-button-size-medium gem-button-text-weight-bold gem-button-style-flat\" data-ll-effect=\"drop-right-without-wrap\" href=\"https:\/\/www.m-target.com\/contact\/\">\n\t\t<span class=\"gem-inner-wrapper-btn\">\n\t\t\t\t\t\t<span class=\"gem-text-button\">\n\t\t\t\tContacta con nosotros\t\t\t<\/span>\n\t\t<\/span>\n\t<\/a>\n\n\t\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b804ec7\" data-id=\"5b804ec7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57243945 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"57243945\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"868\" height=\"796\" src=\"https:\/\/www.m-target.com\/wp-content\/uploads\/2024\/06\/SMS-retail-SMS.png\" class=\"attachment-large size-large wp-image-36584\" alt=\"SMS retail\" srcset=\"https:\/\/www.m-target.com\/wp-content\/uploads\/2024\/06\/SMS-retail-SMS.png 868w, https:\/\/www.m-target.com\/wp-content\/uploads\/2024\/06\/SMS-retail-SMS-300x275.png 300w, https:\/\/www.m-target.com\/wp-content\/uploads\/2024\/06\/SMS-retail-SMS-768x704.png 768w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47a74e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47a74e4\" data-element_type=\"section\" data-e-type=\"section\" id=\"savoir\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21de950\" data-id=\"21de950\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-9c3140d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c3140d\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ab738c7\" data-id=\"ab738c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4c2293 elementor-widget__width-initial elementor-widget-divider--view-line flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-divider\" data-id=\"f4c2293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-36e83ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36e83ed\" data-element_type=\"section\" data-e-type=\"section\" id=\"plateforme\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a1c5d4c\" data-id=\"a1c5d4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-537d278 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"537d278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"styled-subtitle\">Hoy en d\u00eda, los consumidores est\u00e1n constantemente solicitados a trav\u00e9s de una multitud de canales de comunicaci\u00f3n. Buscan informaci\u00f3n relevante, accesible de forma r\u00e1pida y adaptada a sus necesidades. Las <a href=\"https:\/\/www.m-target.com\/es\/productos\/mensajeria\/sms\/\">campa\u00f1as de SMS<\/a> responden perfectamente a estas exigencias.  <\/p><p class=\"styled-subtitle\">Con una tasa de apertura inigualable, permiten llegar directamente a los clientes, informarles en tiempo real e incitarlos a actuar. Por ello, es crucial comprender c\u00f3mo integrar eficazmente el SMS en el retail dentro de una estrategia global de marketing. <\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7fb40b1 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"7fb40b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fcb46c elementor-widget__width-initial flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-styledimage\" data-id=\"4fcb46c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;image&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.m-target.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Homme-faisant-les-magasins.jpg&quot;,&quot;id&quot;:36098,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Homme faisant les magasins&quot;,&quot;source&quot;:&quot;library&quot;},&quot;image_position&quot;:&quot;centered&quot;,&quot;thegem_elementor_preset&quot;:&quot;default&quot;}\" data-widget_type=\"thegem-styledimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"styled-image-wrapper\">\n\t\t<div class=\"centered-box gem-image-centered-box\">\n\t\t\t\t<div class=\"gem-image gem-wrapbox gem-wrapbox-default gem-wrapbox-position-centered  \">\n\t\t\t<div class=\"gem-wrapbox-inner \" >\n\t\t\t\t\t\t\t\t\t<img class=\"gem-wrapbox-element img-responsive \"\n\t\t\t\t\t\t src=\"https:\/\/www.m-target.com\/wp-content\/uploads\/elementor\/thumbs\/Homme-faisant-les-magasins-qypem1u5e6bg3o6dbzes3hcwkdqp97j4mukyz1pjd6.jpg\"\n\t\t\t\t\t\t alt=\"Homme faisant les magasins\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-505baa6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"505baa6\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32a7ccb\" data-id=\"32a7ccb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98b1d63 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"98b1d63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"styled-subtitle\">Los retailers que logren explotar todo el potencial del SMS podr\u00e1n diferenciarse de la competencia y fidelizar a su clientela.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82f9615 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82f9615\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aa5325\" data-id=\"4aa5325\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fefe34b flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"fefe34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"styled-subtitle\">Revolucione la forma de enviar mensajes SMS en el sector minorista con nuestra plataforma todo en uno.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0edcf elementor-widget__width-initial elementor-widget-mobile__width-initial flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-styledbutton\" data-id=\"5f0edcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;stretch_full_width&quot;:&quot;yes&quot;,&quot;thegem_button_skin&quot;:&quot;outline&quot;}\" data-widget_type=\"thegem-styledbutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"gem-button-container gem-widget-button gem-button-position-fullwidth\">\n\n\t\t<a class=\"gem-button gem-button-size-medium gem-button-text-weight-bold gem-button-style-outline gem-button-border-3\" href=\"https:\/\/www.m-target.com\/demo\/\">\n\t\t<span class=\"gem-inner-wrapper-btn\">\n\t\t\t\t\t\t<span class=\"gem-text-button\">\n\t\t\t\tSolicita una demostraci\u00f3n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/a>\n\n\t\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-850a1b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"850a1b5\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46e3e7d\" data-id=\"46e3e7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3de63bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3de63bf\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5f85004\" data-id=\"5f85004\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ff9f5d flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"6ff9f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"light elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 el SMS es un <font color=\"#01AC75\">canal poderoso para el retail<\/font>?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19c67198 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19c67198\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f165a46\" data-id=\"1f165a46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be445c8 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"be445c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"light elementor-heading-title elementor-size-default\">Usos estrat\u00e9gicos del SMS en el <font color=\"#01AC75\">retail<\/font><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-181d8c5a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"181d8c5a\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5e6d34f2\" data-id=\"5e6d34f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e5a6505 elementor-widget__width-initial flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"7e5a6505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<h3 class=\"styled-subtitle\">Generar tr\u00e1fico en tienda con SMS promocionales<\/h3>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce266ad flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"3ce266ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las<\/span> <b>campa\u00f1as SMS<\/b><span style=\"font-weight: 400;\"> son ideales para anunciar ofertas flash, rebajas o ventas privadas. Permiten crear un sentimiento de urgencia e incitar a los clientes a acudir r\u00e1pidamente al punto de venta. <\/span><\/p><p><span style=\"font-weight: 400;\">Las <\/span><a href=\"https:\/\/www.m-target.com\/drive-to-store-boostez-le-trafic-en-magasin-avec-les-sms\/\"><span style=\"font-weight: 400;\">campa\u00f1as <\/span><i><span style=\"font-weight: 400;\">drive-to-store<\/span><\/i><\/a><span style=\"font-weight: 400;\"> resultan especialmente eficaces cuando el mensaje est\u00e1 geolocalizado y personalizado. Se trata de una estrategia de marketing que busca atraer clientes a la tienda mediante incentivos espec\u00edficos, y el <\/span> <a href=\"https:\/\/www.m-target.com\/es\/productos\/mensajeria\/sms\/promotionnel\/\"><b>SMS promocional<\/b><\/a> <span style=\"font-weight: 400;\">es la herramienta perfecta para ello. Por ejemplo, un SMS enviado unas horas antes de una venta privada puede aumentar considerablemente la afluencia a la tienda. Igualmente, al enviar un SMS con un c\u00f3digo promocional v\u00e1lido solo en tienda, se motiva al cliente a desplazarse y descubrir los productos.  <\/span><\/p><p><span style=\"font-weight: 400;\">Sin embargo, una nueva tienda reci\u00e9n abierta o una marca que desea ampliar su clientela puede no disponer de una base de contactos suficiente para<\/span> <b>maximizar el impacto de su campa\u00f1a SMS<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Ah\u00ed es donde entra en juego<\/span> <a href=\"https:\/\/www.m-target.com\/es\/productos\/otros-servicios\/alquiler-base\/\"><span style=\"font-weight: 400;\">el alquiler de bases de datos geolocalizadas<\/span><\/a><span style=\"font-weight: 400;\"> que ofrece M Target. Combinando la localizaci\u00f3n de bases cualificadas con campa\u00f1as SMS bien segmentadas, los retailers maximizan sus posibilidades de generar tr\u00e1fico y convertir nuevos visitantes en clientes fieles. <\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41f80\" data-id=\"41f80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d85df5 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"1d85df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/www.m-target.com\/wp-content\/uploads\/elementor\/thumbs\/shingi-rice-kUmzO9mKLDk-unsplash-scaled-qypfq5m8zp81lp4hg53h1hrx4dlr22c6xea4py7bli.jpg\" title=\"BG video RCS 2\" alt=\"BG video RCS 2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-477cc32d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"477cc32d\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24038278\" data-id=\"24038278\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a0fce7 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"3a0fce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/www.m-target.com\/wp-content\/uploads\/elementor\/thumbs\/Une-femme-souriante-faisant-les-soldes-dhiver-smartphone-a-la-main-qyp7bvormf0ic7umxtq127fs4qipv4qws89omlz9ds.jpg\" title=\"Une femme souriante faisant les soldes d\u2019hiver, smartphone \u00e0 la main\" alt=\"Une femme souriante faisant les soldes d\u2019hiver, smartphone \u00e0 la main\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7690a272\" data-id=\"7690a272\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03eec20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03eec20\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cd47e3\" data-id=\"9cd47e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e74468f flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"e74468f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"light elementor-heading-title elementor-size-default\">C\u00f3mo redactar un <font color=\"#01AC75\">SMS de marketing eficaz<\/font> para el retail: buenas pr\u00e1cticas y errores a evitar <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df57a34 animated-slow flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-invisible elementor-widget elementor-widget-thegem-quickfinders\" data-id=\"df57a34\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;thegem_elementor_preset&quot;:&quot;grid-basic-right-align&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"thegem-quickfinders.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"quickfinder row inline-row quickfinder-style-grid-basic-right-align\">\n\t\t\t<div class=\"lazy-loading  quickfinder-item inline-column col-md-12 col-sm-6 col-xs-12\">\n\n\t\t\t\n\t\t\t\t<div class=\"quickfinder-item-inner icon-top icon-horizontal-left icon-wrapping-inline centered-box button-bottom lazy-loading-item\" data-ll-effect=\"fading\" data-ll-item-delay=\"200\"> \n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"quickfinder-icon-container\">\n\n\t<div class=\"connector-container\">\n\t\t<span><\/span>\n\t<\/div>\n\n\t<div class=\"gem-qf-icon-image-wrapper lazy-loading-item\" data-ll-effect=\"clip\">\n\t\t\n\t\t\t<div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium  gem-icon-shape-default\">\n\n\t\t\t\t\n\t\t\t\t<div class=\"icon-hover-bg fade\"><\/div>\n\n\t\t\t\t<div class=\"gem-icon-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"padding-box-inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"gem-icon-half-1\">\n\t\t\t\t\t\t\t\t\t<span class=\"back-angle\">\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-laptop-code\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M255.03 261.65c6.25 6.25 16.38 6.25 22.63 0l11.31-11.31c6.25-6.25 6.25-16.38 0-22.63L253.25 192l35.71-35.72c6.25-6.25 6.25-16.38 0-22.63l-11.31-11.31c-6.25-6.25-16.38-6.25-22.63 0l-58.34 58.34c-6.25 6.25-6.25 16.38 0 22.63l58.35 58.34zm96.01-11.3l11.31 11.31c6.25 6.25 16.38 6.25 22.63 0l58.34-58.34c6.25-6.25 6.25-16.38 0-22.63l-58.34-58.34c-6.25-6.25-16.38-6.25-22.63 0l-11.31 11.31c-6.25 6.25-6.25 16.38 0 22.63L386.75 192l-35.71 35.72c-6.25 6.25-6.25 16.38 0 22.63zM624 416H381.54c-.74 19.81-14.71 32-32.74 32H288c-18.69 0-33.02-17.47-32.77-32H16c-8.8 0-16 7.2-16 16v16c0 35.2 28.8 64 64 64h512c35.2 0 64-28.8 64-64v-16c0-8.8-7.2-16-16-16zM576 48c0-26.4-21.6-48-48-48H112C85.6 0 64 21.6 64 48v336h512V48zm-64 272H128V64h384v256z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"gem-icon-half-2\">\n\t\t\t\t\t\t\t\t\t<span class=\"back-angle\">\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-laptop-code\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M255.03 261.65c6.25 6.25 16.38 6.25 22.63 0l11.31-11.31c6.25-6.25 6.25-16.38 0-22.63L253.25 192l35.71-35.72c6.25-6.25 6.25-16.38 0-22.63l-11.31-11.31c-6.25-6.25-16.38-6.25-22.63 0l-58.34 58.34c-6.25 6.25-6.25 16.38 0 22.63l58.35 58.34zm96.01-11.3l11.31 11.31c6.25 6.25 16.38 6.25 22.63 0l58.34-58.34c6.25-6.25 6.25-16.38 0-22.63l-58.34-58.34c-6.25-6.25-16.38-6.25-22.63 0l-11.31 11.31c-6.25 6.25-6.25 16.38 0 22.63L386.75 192l-35.71 35.72c-6.25 6.25-6.25 16.38 0 22.63zM624 416H381.54c-.74 19.81-14.71 32-32.74 32H288c-18.69 0-33.02-17.47-32.77-32H16c-8.8 0-16 7.2-16 16v16c0 35.2 28.8 64 64 64h512c35.2 0 64-28.8 64-64v-16c0-8.8-7.2-16-16-16zM576 48c0-26.4-21.6-48-48-48H112C85.6 0 64 21.6 64 48v336h512V48zm-64 272H128V64h384v256z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<\/div>\n\n\t<div class=\"connector-container\">\n\t\t<span><\/span>\n\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"quickfinder-item-info-wrapper\"> \n\t\t\t\t\t\t<div class=\"quickfinder-item-info lazy-loading-item\" data-ll-effect=\"fading\" data-ll-item-delay=\"200\">\n\t\n\t\t<div class=\"quickfinder-title title-h3 light\">\n\t\t\t Elegir la plataforma SMS adecuada\t\t<\/div>\n\t\n\t\n\t\t<div class=\"quickfinder-description gem-text-output\">\n\t\t\t<p><span style=\"font-weight: 400;\">Una <\/span><b>plataforma SMS <\/b><span style=\"font-weight: 400;\">eficaz debe ofrecer una<\/span><b> API compatible<\/b><span style=\"font-weight: 400;\">permitiendo una integraci\u00f3n fluida con las herramientas existentes, especialmente los CRM como Salesforce, Adobe Campaign o Selligent. Esta sincronizaci\u00f3n facilita la automatizaci\u00f3n de campa\u00f1as y el <\/span><a href=\"https:\/\/www.m-target.com\/es\/productos\/mensajeria\/sms\/bulk\/\"><span style=\"font-weight: 400;\">env\u00edo masivo de SMS<\/span><\/a><span style=\"font-weight: 400;\">, al tiempo que garantiza una segmentaci\u00f3n precisa. Por ejemplo, una tienda de moda puede programar el env\u00edo autom\u00e1tico de recordatorios de carrito abandonado o de una oferta exclusiva para clientes fieles. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para las marcas que desean gestionar campa\u00f1as SMS a gran escala, ofrecemos una<\/span> <b>soluci\u00f3n SaaS completa<\/b><span style=\"font-weight: 400;\">. Esta permite el env\u00edo masivo de SMS, a la vez que posibilita una segmentaci\u00f3n detallada para adaptar cada mensaje al p\u00fablico adecuado.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M Target ofrece ambas soluciones: una<\/span> <a href=\"https:\/\/www.m-target.com\/es\/productos\/mensajeria\/sms\/saas\/\"><span style=\"font-weight: 400;\">API<\/span><\/a> <span style=\"font-weight: 400;\">para empresas que buscan una integraci\u00f3n directa, y una herramienta<\/span> <a href=\"https:\/\/www.m-target.com\/es\/productos\/mensajeria\/sms\/saas\/\"><span style=\"font-weight: 400;\">SaaS <\/span><\/a><span style=\"font-weight: 400;\">para una gesti\u00f3n simplificada, garantizando un marketing m\u00f3vil eficaz y optimizado.<\/span><span style=\"letter-spacing: 0px;\"><\/span><\/p>\n\t\t<\/div>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f3913 animated-slow flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-invisible elementor-widget elementor-widget-thegem-quickfinders\" data-id=\"a6f3913\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;thegem_elementor_preset&quot;:&quot;grid-basic-right-align&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"thegem-quickfinders.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"quickfinder row inline-row quickfinder-style-grid-basic-right-align\">\n\t\t\t<div class=\"lazy-loading  quickfinder-item inline-column col-md-12 col-sm-6 col-xs-12\">\n\n\t\t\t\n\t\t\t\t<div class=\"quickfinder-item-inner icon-top icon-horizontal-left icon-wrapping-inline centered-box button-bottom lazy-loading-item\" data-ll-effect=\"fading\" data-ll-item-delay=\"200\"> \n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"quickfinder-icon-container\">\n\n\t<div class=\"connector-container\">\n\t\t<span><\/span>\n\t<\/div>\n\n\t<div class=\"gem-qf-icon-image-wrapper lazy-loading-item\" data-ll-effect=\"clip\">\n\t\t\n\t\t\t<div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium  gem-icon-shape-default\">\n\n\t\t\t\t\n\t\t\t\t<div class=\"icon-hover-bg fade\"><\/div>\n\n\t\t\t\t<div class=\"gem-icon-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"padding-box-inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"gem-icon-half-1\">\n\t\t\t\t\t\t\t\t\t<span class=\"back-angle\">\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"gem-elegant icon-contacts\"><\/i>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"gem-icon-half-2\">\n\t\t\t\t\t\t\t\t\t<span class=\"back-angle\">\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"gem-elegant icon-contacts\"><\/i>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<\/div>\n\n\t<div class=\"connector-container\">\n\t\t<span><\/span>\n\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"quickfinder-item-info-wrapper\"> \n\t\t\t\t\t\t<div class=\"quickfinder-item-info lazy-loading-item\" data-ll-effect=\"fading\" data-ll-item-delay=\"200\">\n\t\n\t\t<div class=\"quickfinder-title title-h3 light\">\n\t\t\tConstruir una base de contactos cualificada y conforme al RGPD\t\t<\/div>\n\t\n\t\n\t\t<div class=\"quickfinder-description gem-text-output\">\n\t\t\t<p><span style=\"font-weight: 400;\">La eficacia de una <\/span><b>campa\u00f1a SMS<\/b><span style=\"font-weight: 400;\"> depende de una base de datos bien segmentada y conforme al RGPD. Obtener el consentimiento (opt-in) es obligatorio para evitar sanciones y asegurar una comunicaci\u00f3n bien percibida por los clientes. Adem\u00e1s, una segmentaci\u00f3n inteligente permite enviar mensajes ultradirigidos. Por ejemplo, una tienda deportiva puede enviar una promoci\u00f3n sobre zapatillas de running solo a los clientes que hayan comprado art\u00edculos de running previamente. Al afinar as\u00ed los env\u00edos, se mejoran significativamente las tasas de engagement y conversi\u00f3n.    <\/span><\/p>\n\t\t<\/div>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ad919 animated-slow flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-invisible elementor-widget elementor-widget-thegem-quickfinders\" data-id=\"b3ad919\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;thegem_elementor_preset&quot;:&quot;grid-basic-right-align&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"thegem-quickfinders.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"quickfinder row inline-row quickfinder-style-grid-basic-right-align\">\n\t\t\t<div class=\"lazy-loading  quickfinder-item inline-column col-md-12 col-sm-6 col-xs-12\">\n\n\t\t\t\n\t\t\t\t<div class=\"quickfinder-item-inner icon-top icon-horizontal-left icon-wrapping-inline centered-box button-bottom lazy-loading-item\" data-ll-effect=\"fading\" data-ll-item-delay=\"200\"> \n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"quickfinder-icon-container\">\n\n\t<div class=\"connector-container\">\n\t\t<span><\/span>\n\t<\/div>\n\n\t<div class=\"gem-qf-icon-image-wrapper lazy-loading-item\" data-ll-effect=\"clip\">\n\t\t\n\t\t\t<div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium  gem-icon-shape-default\">\n\n\t\t\t\t\n\t\t\t\t<div class=\"icon-hover-bg fade\"><\/div>\n\n\t\t\t\t<div class=\"gem-icon-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"padding-box-inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"gem-icon-half-1\">\n\t\t\t\t\t\t\t\t\t<span class=\"back-angle\">\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-sms\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 32C114.6 32 0 125.1 0 240c0 49.6 21.4 95 57 130.7C44.5 421.1 2.7 466 2.2 466.5c-2.2 2.3-2.8 5.7-1.5 8.7 1.3 3 4.1 4.8 7.3 4.8 66.3 0 116-31.8 140.6-51.4 32.7 12.3 69 19.4 107.4 19.4 141.4 0 256-93.1 256-208S397.4 32 256 32zM128.2 304H116c-4.4 0-8-3.6-8-8v-16c0-4.4 3.6-8 8-8h12.3c6 0 10.4-3.5 10.4-6.6 0-1.3-.8-2.7-2.1-3.8l-21.9-18.8c-8.5-7.2-13.3-17.5-13.3-28.1 0-21.3 19-38.6 42.4-38.6H156c4.4 0 8 3.6 8 8v16c0 4.4-3.6 8-8 8h-12.3c-6 0-10.4 3.5-10.4 6.6 0 1.3.8 2.7 2.1 3.8l21.9 18.8c8.5 7.2 13.3 17.5 13.3 28.1.1 21.3-19 38.6-42.4 38.6zm191.8-8c0 4.4-3.6 8-8 8h-16c-4.4 0-8-3.6-8-8v-68.2l-24.8 55.8c-2.9 5.9-11.4 5.9-14.3 0L224 227.8V296c0 4.4-3.6 8-8 8h-16c-4.4 0-8-3.6-8-8V192c0-8.8 7.2-16 16-16h16c6.1 0 11.6 3.4 14.3 8.8l17.7 35.4 17.7-35.4c2.7-5.4 8.3-8.8 14.3-8.8h16c8.8 0 16 7.2 16 16v104zm48.3 8H356c-4.4 0-8-3.6-8-8v-16c0-4.4 3.6-8 8-8h12.3c6 0 10.4-3.5 10.4-6.6 0-1.3-.8-2.7-2.1-3.8l-21.9-18.8c-8.5-7.2-13.3-17.5-13.3-28.1 0-21.3 19-38.6 42.4-38.6H396c4.4 0 8 3.6 8 8v16c0 4.4-3.6 8-8 8h-12.3c-6 0-10.4 3.5-10.4 6.6 0 1.3.8 2.7 2.1 3.8l21.9 18.8c8.5 7.2 13.3 17.5 13.3 28.1.1 21.3-18.9 38.6-42.3 38.6z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"gem-icon-half-2\">\n\t\t\t\t\t\t\t\t\t<span class=\"back-angle\">\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-sms\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 32C114.6 32 0 125.1 0 240c0 49.6 21.4 95 57 130.7C44.5 421.1 2.7 466 2.2 466.5c-2.2 2.3-2.8 5.7-1.5 8.7 1.3 3 4.1 4.8 7.3 4.8 66.3 0 116-31.8 140.6-51.4 32.7 12.3 69 19.4 107.4 19.4 141.4 0 256-93.1 256-208S397.4 32 256 32zM128.2 304H116c-4.4 0-8-3.6-8-8v-16c0-4.4 3.6-8 8-8h12.3c6 0 10.4-3.5 10.4-6.6 0-1.3-.8-2.7-2.1-3.8l-21.9-18.8c-8.5-7.2-13.3-17.5-13.3-28.1 0-21.3 19-38.6 42.4-38.6H156c4.4 0 8 3.6 8 8v16c0 4.4-3.6 8-8 8h-12.3c-6 0-10.4 3.5-10.4 6.6 0 1.3.8 2.7 2.1 3.8l21.9 18.8c8.5 7.2 13.3 17.5 13.3 28.1.1 21.3-19 38.6-42.4 38.6zm191.8-8c0 4.4-3.6 8-8 8h-16c-4.4 0-8-3.6-8-8v-68.2l-24.8 55.8c-2.9 5.9-11.4 5.9-14.3 0L224 227.8V296c0 4.4-3.6 8-8 8h-16c-4.4 0-8-3.6-8-8V192c0-8.8 7.2-16 16-16h16c6.1 0 11.6 3.4 14.3 8.8l17.7 35.4 17.7-35.4c2.7-5.4 8.3-8.8 14.3-8.8h16c8.8 0 16 7.2 16 16v104zm48.3 8H356c-4.4 0-8-3.6-8-8v-16c0-4.4 3.6-8 8-8h12.3c6 0 10.4-3.5 10.4-6.6 0-1.3-.8-2.7-2.1-3.8l-21.9-18.8c-8.5-7.2-13.3-17.5-13.3-28.1 0-21.3 19-38.6 42.4-38.6H396c4.4 0 8 3.6 8 8v16c0 4.4-3.6 8-8 8h-12.3c-6 0-10.4 3.5-10.4 6.6 0 1.3.8 2.7 2.1 3.8l21.9 18.8c8.5 7.2 13.3 17.5 13.3 28.1.1 21.3-18.9 38.6-42.3 38.6z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<\/div>\n\n\t<div class=\"connector-container\">\n\t\t<span><\/span>\n\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"quickfinder-item-info-wrapper\"> \n\t\t\t\t\t\t<div class=\"quickfinder-item-info lazy-loading-item\" data-ll-effect=\"fading\" data-ll-item-delay=\"200\">\n\t\n\t\t<div class=\"quickfinder-title title-h3 light\">\n\t\t\tLas reglas de oro para un SMS impactante\t\t<\/div>\n\t\n\t\n\t\t<div class=\"quickfinder-description gem-text-output\">\n\t\t\t<p><span style=\"font-weight: 400;\">Para que un SMS de marketing sea eficaz, es esencial respetar ciertas reglas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Claridad y concisi\u00f3n<\/b><span style=\"font-weight: 400;\"> un SMS debe ser breve y directo. Cada palabra debe tener valor para captar de inmediato la atenci\u00f3n del cliente. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalizaci\u00f3n y segmentaci\u00f3n<\/b><span style=\"font-weight: 400;\">: usar el nombre del cliente o adaptar el mensaje a sus h\u00e1bitos de compra mejora el engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Llamada a la acci\u00f3n potente<\/b><span style=\"font-weight: 400;\">: un SMS debe inducir una acci\u00f3n inmediata (compra, registro, visita a la tienda).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Evitar el efecto spam<\/b><span style=\"font-weight: 400;\">: demasiados mensajes pueden molestar al destinatario y provocar bajas.<\/span><\/li>\n<\/ul>\n<p><b>Optimizaci\u00f3n continua<\/b><span style=\"font-weight: 400;\">: el A\/B testing permite analizar el rendimiento de las campa\u00f1as y ajustar los mensajes para maximizar su impacto.<\/span><\/p>\n\t\t<\/div>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5221e29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5221e29\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fb49e0\" data-id=\"0fb49e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b588e5 elementor-widget__width-initial flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"9b588e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"title-h2 light elementor-heading-title elementor-size-default\">SMS enriquecido y RCS: el futuro del <font color=\"#01AC75\">mobile messaging en el retail<\/font><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f709dd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f709dd5\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-64d8ae4\" data-id=\"64d8ae4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23964f6 elementor-hidden-tablet elementor-hidden-mobile flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"23964f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"683\" height=\"1024\" src=\"https:\/\/www.m-target.com\/wp-content\/uploads\/2023\/05\/pexels-darina-belonogova-7959603-683x1024.jpg\" class=\"attachment-large size-large wp-image-34062\" alt=\"\" srcset=\"https:\/\/www.m-target.com\/wp-content\/uploads\/2023\/05\/pexels-darina-belonogova-7959603-683x1024.jpg 683w, https:\/\/www.m-target.com\/wp-content\/uploads\/2023\/05\/pexels-darina-belonogova-7959603-200x300.jpg 200w, https:\/\/www.m-target.com\/wp-content\/uploads\/2023\/05\/pexels-darina-belonogova-7959603-768x1152.jpg 768w, https:\/\/www.m-target.com\/wp-content\/uploads\/2023\/05\/pexels-darina-belonogova-7959603-1024x1536.jpg 1024w, https:\/\/www.m-target.com\/wp-content\/uploads\/2023\/05\/pexels-darina-belonogova-7959603-1365x2048.jpg 1365w, https:\/\/www.m-target.com\/wp-content\/uploads\/2023\/05\/pexels-darina-belonogova-7959603-scaled.jpg 1706w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-23cbdcc\" data-id=\"23cbdcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fae203 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"1fae203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"title-h3 light elementor-heading-title elementor-size-default\">SMS enriquecido: mucho m\u00e1s que un texto<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc27bc flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"dfc27bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f26ca06 elementor-widget__width-initial elementor-widget-mobile__width-initial flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"f26ca06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El <\/span><a href=\"https:\/\/www.m-target.com\/es\/productos\/mensajeria\/sms-enriquecidos\/\"><span style=\"font-weight: 400;\">SMS enriquecido<\/span><\/a><span style=\"font-weight: 400;\"> transforma la comunicaci\u00f3n m\u00f3vil al ofrecer m\u00e1s que un simple texto. Gracias a la inclusi\u00f3n de enlaces en el SMS, se dirige a los destinatarios hacia una experiencia m\u00e1s envolvente. Por ejemplo, una marca puede enviar un SMS con un enlace a una landing page que detalle su oferta o a una p\u00e1gina de inscripci\u00f3n a un evento.  <\/span><\/p><p><span style=\"font-weight: 400;\">Este contenido enriquecido mejora el engagement del cliente y las conversiones. Un SMS enriquecido capta m\u00e1s la atenci\u00f3n e incita a la acci\u00f3n inmediata. <\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53849f flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"d53849f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d37cf6 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"7d37cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"title-h3 light elementor-heading-title elementor-size-default\">RCS: una experiencia inmersiva e interactiva <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb68b60 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"bb68b60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc1ee9 elementor-widget__width-initial elementor-widget-mobile__width-initial flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"6cc1ee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El RCS (Rich Communication Services) va a\u00fan m\u00e1s lejos al ofrecer una experiencia similar a las apps de mensajer\u00eda instant\u00e1nea. A diferencia del SMS cl\u00e1sico, permite integrar cat\u00e1logos de productos, carruseles de im\u00e1genes, confirmaciones en tiempo real y botones interactivos directamente en la conversaci\u00f3n. <\/span><\/p><p><span style=\"font-weight: 400;\">Gracias a estas funcionalidades, el cliente puede visualizar un producto, hacer preguntas automatizadas y finalizar su compra en pocos clics sin salir de la aplicaci\u00f3n de mensajer\u00eda. Este enfoque inmersivo refuerza la relaci\u00f3n con el cliente y favorece un recorrido de compra fluido, intuitivo y atractivo. Complementando al SMS, el RCS se impone cada vez m\u00e1s como el futuro de la mensajer\u00eda m\u00f3vil en el retail.  <\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16ccaa38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16ccaa38\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-358ed8f1\" data-id=\"358ed8f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f317ff0 elementor-widget-divider--view-line flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-divider\" data-id=\"6f317ff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6953b4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6953b4e\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1294450\" data-id=\"1294450\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SMS en el sector del retail El sector retail en Francia est\u00e1 en plena transformaci\u00f3n. La digitalizaci\u00f3n ha cambiado profundamente&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":35026,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-fullwidth.php","meta":{"footnotes":""},"class_list":["post-44622","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMS en el sector del retail : una estrategia ganadora | M Target<\/title>\n<meta name=\"description\" content=\"Genere tr\u00e1fico en la tienda, mejore la experiencia del cliente y aumente las conversiones con campa\u00f1as de SMS de alto rendimiento adaptadas a las necesidades del sector retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-target.com\/es\/productos\/mensajeria\/sms\/retail\/\" \/>\n<meta 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