{"id":44632,"date":"2025-04-25T11:11:39","date_gmt":"2025-04-25T09:11:39","guid":{"rendered":"https:\/\/www.m-target.com\/productos\/mensajeria\/sms\/kpi\/"},"modified":"2026-02-24T09:15:38","modified_gmt":"2026-02-24T08:15:38","slug":"kpi","status":"publish","type":"page","link":"https:\/\/www.m-target.com\/es\/productos\/mensajeria\/sms\/kpi\/","title":{"rendered":"KPI SMS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"44632\" class=\"elementor elementor-44632 elementor-43898\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d079d97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d079d97\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69505884\" data-id=\"69505884\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc7e739 elementor-widget__width-initial flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"dc7e739\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"light elementor-heading-title elementor-size-default\"><strong>KPI SMS<\/strong>: \u00bfC\u00f3mo medir y optimizar tus campa\u00f1as SMS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7aea94 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a7aea94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<div class=\"small-body styled-subtitle\" style=\"text-align: left;\"><div class=\"small-body styled-subtitle\" style=\"text-align: left;\"><span style=\"color: #232323;\">Una campa\u00f1a SMS es una herramienta poderosa para alcanzar a la mayor\u00eda de los clientes presentes en tus bases de datos. Sin embargo, llegar a los destinatarios no garantiza el rendimiento de tu campa\u00f1a. Por eso, es fundamental <strong>basar tus an\u00e1lisis de marketing en KPI<\/strong>.  <\/span><\/div><\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4682f1d elementor-widget__width-auto flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-styledbutton\" data-id=\"4682f1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;effects_enabled&quot;:&quot;yes&quot;,&quot;thegem_button_skin&quot;:&quot;flat&quot;}\" data-widget_type=\"thegem-styledbutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"gem-button-container gem-widget-button lazy-loading\">\n\n\t\t<a class=\"lazy-loading-item gem-button gem-button-size-medium gem-button-text-weight-bold gem-button-style-flat\" data-ll-effect=\"drop-right-without-wrap\" href=\"#details\">\n\t\t<span class=\"gem-inner-wrapper-btn\">\n\t\t\t\t\t\t<span class=\"gem-text-button\">\n\t\t\t\tM\u00e1s informaci\u00f3n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/a>\n\n\t\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-950977c elementor-widget__width-auto flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-styledbutton\" data-id=\"950977c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;effects_enabled&quot;:&quot;yes&quot;,&quot;thegem_button_skin&quot;:&quot;flat&quot;}\" data-widget_type=\"thegem-styledbutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"gem-button-container gem-widget-button lazy-loading\">\n\n\t\t<a class=\"lazy-loading-item gem-button gem-button-size-medium gem-button-text-weight-bold gem-button-style-flat\" data-ll-effect=\"drop-right-without-wrap\" href=\"https:\/\/www.m-target.com\/contact\/\">\n\t\t<span class=\"gem-inner-wrapper-btn\">\n\t\t\t\t\t\t<span class=\"gem-text-button\">\n\t\t\t\tContacta con nosotros\t\t\t<\/span>\n\t\t<\/span>\n\t<\/a>\n\n\t\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b804ec7\" data-id=\"5b804ec7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57243945 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-invisible elementor-widget elementor-widget-image\" data-id=\"57243945\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"992\" height=\"1024\" src=\"https:\/\/www.m-target.com\/wp-content\/uploads\/2024\/08\/Mockups-conversational-992x1024.png\" class=\"attachment-large size-large wp-image-37145\" alt=\"Mockups conversational\" srcset=\"https:\/\/www.m-target.com\/wp-content\/uploads\/2024\/08\/Mockups-conversational-992x1024.png 992w, https:\/\/www.m-target.com\/wp-content\/uploads\/2024\/08\/Mockups-conversational-291x300.png 291w, https:\/\/www.m-target.com\/wp-content\/uploads\/2024\/08\/Mockups-conversational-768x793.png 768w, https:\/\/www.m-target.com\/wp-content\/uploads\/2024\/08\/Mockups-conversational-1488x1536.png 1488w, https:\/\/www.m-target.com\/wp-content\/uploads\/2024\/08\/Mockups-conversational-1984x2048.png 1984w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ae73b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ae73b9\" data-element_type=\"section\" data-e-type=\"section\" id=\"details\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8a48af\" data-id=\"e8a48af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e7bcd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e7bcd1\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a6032e8 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"a6032e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed4a9d5 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-styledimage\" data-id=\"ed4a9d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;image&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.m-target.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Homme-recevant-un-SMS-marketing.jpg&quot;,&quot;id&quot;:42132,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Homme recevant un SMS marketing&quot;,&quot;source&quot;:&quot;library&quot;},&quot;thegem_elementor_preset&quot;:&quot;default&quot;,&quot;image_position&quot;:&quot;left&quot;}\" data-widget_type=\"thegem-styledimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"styled-image-wrapper\">\n\t\t\t<div class=\"gem-image gem-wrapbox gem-wrapbox-default gem-wrapbox-position-left  \">\n\t\t\t<div class=\"gem-wrapbox-inner \" >\n\t\t\t\t\t\t\t\t\t<img class=\"gem-wrapbox-element img-responsive \"\n\t\t\t\t\t\t src=\"https:\/\/www.m-target.com\/wp-content\/uploads\/2025\/02\/Homme-recevant-un-SMS-marketing.jpg\"\n\t\t\t\t\t\t alt=\"Homme recevant un SMS marketing\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-060bf27\" data-id=\"060bf27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e774d11 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"e774d11\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"savoir\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"styled-subtitle\">De hecho, los <strong>Key Performance Indicators (KPI)<\/strong> son herramientas de medici\u00f3n precisas. Eval\u00faan el impacto de tus acciones y te ayudan a identificar \u00e1reas de mejora seg\u00fan los resultados obtenidos. <\/p><p class=\"styled-subtitle\">Estos an\u00e1lisis te permitir\u00e1n comprender mejor el comportamiento de tus clientes y sacar conclusiones clave para el \u00e9xito de tus estrategias de marketing.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5221e29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5221e29\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fb49e0\" data-id=\"0fb49e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3d5fcc flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"b3d5fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"title-h3 light elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 es esencial medir los <font color=\"#01AC75\">KPI de una campa\u00f1a SMS<\/font>?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f709dd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f709dd5\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-23cbdcc\" data-id=\"23cbdcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fae203 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"1fae203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"title-h4 light elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es un SMS marketing?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc27bc flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"dfc27bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f26ca06 elementor-widget__width-initial elementor-widget-mobile__width-initial flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"f26ca06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El <\/span><b>SMS marketing<\/b><span style=\"font-weight: 400;\"> se utiliza para contactar con clientes o prospectos. Es una pr\u00e1ctica com\u00fan entre las empresas para promocionar una oferta especial, una exclusividad, <a href=\"https:\/\/www.m-target.com\/es\/productos\/mensajeria\/sms\/prospeccion\/\">prospecci\u00f3n por SMS<\/a> o destacar un producto, una gama o un servicio. <\/span><\/p><p><span style=\"font-weight: 400;\">Para maximizar su efectividad, es relevante combinarlo con una<\/span> <a href=\"https:\/\/www.m-target.com\/es\/productos\/e-mailing\/campagne-e-mailing\/\"><span style=\"font-weight: 400;\">estrategia de email marketing.<\/span><\/a><span style=\"font-weight: 400;\">. Estas dos herramientas complementarias permiten crear campa\u00f1as a\u00fan m\u00e1s impactantes.<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53849f flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"d53849f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d37cf6 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"7d37cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"title-h4 light elementor-heading-title elementor-size-default\">Los beneficios de un seguimiento riguroso de los KPI<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb68b60 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"bb68b60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc1ee9 elementor-widget__width-initial elementor-widget-mobile__width-initial flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"6cc1ee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El seguimiento regular de la evoluci\u00f3n de tus KPI es imprescindible para medir el cumplimiento de tus objetivos. Estos var\u00edan seg\u00fan los aspectos que desees evaluar: crecimiento de tu lista de contactos, compromiso del cliente, ROI, etc. <\/span><\/p><p><span style=\"font-weight: 400;\">Nuestra <\/span><a href=\"https:\/\/www.m-target.com\/es\/connexion-api\/\"><span style=\"font-weight: 400;\">soluci\u00f3n API<\/span><\/a><span style=\"font-weight: 400;\">, asociada a la interfaz \u00abPortal\u00bb, as\u00ed como nuestra<\/span> <a href=\"https:\/\/www.m-target.com\/es\/plateforme-saas\/\"><span style=\"font-weight: 400;\">plataforma SaaS<\/span><\/a><span style=\"font-weight: 400;\">, facilitan el an\u00e1lisis de los KPI ofreci\u00e9ndote acceso completo a paneles de control sobre el tr\u00e1fico de tus SMS, programaci\u00f3n de informes personalizados y datos precisos sobre estado de entrega, respuestas y clics.<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edbd757 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edbd757\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de3464d\" data-id=\"de3464d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a55a75 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"9a55a75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"styled-subtitle\">Impulse su comunicaci\u00f3n con campa\u00f1as de SMS.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46e0bc0 elementor-widget__width-initial elementor-widget-mobile__width-initial flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-styledbutton\" data-id=\"46e0bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;stretch_full_width&quot;:&quot;yes&quot;,&quot;thegem_button_skin&quot;:&quot;outline&quot;}\" data-widget_type=\"thegem-styledbutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"gem-button-container gem-widget-button gem-button-position-fullwidth\">\n\n\t\t<a class=\"gem-button gem-button-size-medium gem-button-text-weight-bold gem-button-style-outline gem-button-border-3\" href=\"https:\/\/www.m-target.com\/produits\/messagerie\/sms\/\">\n\t\t<span class=\"gem-inner-wrapper-btn\">\n\t\t\t\t\t\t<span class=\"gem-text-button\">\n\t\t\t\tM\u00e1s informaci\u00f3n sobre SMS\t\t\t<\/span>\n\t\t<\/span>\n\t<\/a>\n\n\t\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38c7d94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38c7d94\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-289a593\" data-id=\"289a593\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f163a1 elementor-widget__width-initial flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"1f163a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"light elementor-heading-title elementor-size-default\">Los <font color=\"#01AC75\">5 KPI SMS<\/font> indispensables para medir la eficacia de tus campa\u00f1as<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96a2e2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96a2e2c\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2979fe\" data-id=\"f2979fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b56978 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-quoted-text\" data-id=\"6b56978\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;thegem_elementor_preset&quot;:&quot;style-2&quot;}\" data-widget_type=\"thegem-quoted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gem-quote gem-quote-style-2 default-background\">\n\t<blockquote class=\"gem-text-output\"><p><i><strong>\"<\/strong>\u00a1Hemos conseguido lo que nos hab\u00edamos propuesto! <\/i><\/p><p><i>Por 1 euro invertido en las soluciones de M Target, generamos ventas de 8 a 10 euros<strong>\"<\/strong><\/i><\/p><div class=\"small-body\"><i> <\/i><br><strong><span class=\"light\">Pierre Leclerc, Director de Relaciones con los Clientes e Investigaci\u00f3n del Grupo Beaumanoir<\/span><\/strong><span style=\"background-color: transparent;font-size: 24px;letter-spacing: 0px\"><\/span><\/div><\/blockquote>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa59627 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa59627\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-511f3ce\" data-id=\"511f3ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea96f36 elementor-widget__width-initial flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"ea96f36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"light elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo puede <font color=\"#01AC75\">optimizar los KPI de sus SMS<\/font> para maximizar sus resultados? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08d7741 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-tabs\" data-id=\"08d7741\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;thegem_elementor_preset&quot;:&quot;classic&quot;}\" data-widget_type=\"thegem-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"gem-tta-container\" data-vc-action=\"collapse\" >\n\t\t\t<div class=\"gem-tta-general gem-tta gem-tta-tabs gem-tta-color-thegem gem-tta-shape-rounded gem-tta-nogap gem-tta-style-classic gem-tta-tabs-position-top gem-tta-controls-align-left\">\n\t\t\t\t<div class=\"gem-tta-panels-container\">\n\t\t\t\t\t<div class=\"gem-tta-panels\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"section-08d7741-1\" class=\"gem-tta-panel gem-tta-active\" data-vc-content=\".gem-tta-panel-body\">\n\t\t\t\t\t\t\t<div class=\"gem-tta-panel-heading\">\n\t\t\t\t\t\t\t\t<h4 class=\"gem-tta-panel-title\">\n\t\t\t\t\t\t\t\t\t<a href=\"#section-08d7741-1\" data-vc-accordion data-vc-container=\".gem-tta-container\">\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"gem-tta-icon gem-mdi mdi-folder-multiple-outline\"><\/i>\t\t\t\t\t\t\t\t\t\t<span class=\"gem-tta-title-text\">\n\t\t\t\t\t\t\t\t\t\t\tSegmentar y personalizar sus campa\u00f1as\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"gem-tta-panel-body gem-tta-panel-respbody\">\n\t\t\t\t\t\t\t\t<div class=\"gem-text-output\"><p><span style=\"font-weight: 400;\">Segmentar su base de clientes es un paso esencial antes de lanzar una campa\u00f1a de SMS.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es la segmentaci\u00f3n? <\/span><\/p><p><span style=\"font-weight: 400;\">La segmentaci\u00f3n de clientes consiste en clasificar a sus clientes en funci\u00f3n de datos espec\u00edficos recogidos en su base de datos, como la edad, el sexo, los intereses, la zona geogr\u00e1fica, etc. Con esta informaci\u00f3n, puede afinar su segmentaci\u00f3n y personalizar la experiencia de cada cliente.<\/span><\/p><p><span style=\"font-weight: 400;\">Nuestro servicio de <\/span><a href=\"https:\/\/www.m-target.com\/es\/productos\/otros-servicios\/location-de-bases\/\"><span style=\"font-weight: 400;\">alquiler de bases de datos<\/span><\/a><span style=\"font-weight: 400;\"> le permite dirigirse a su p\u00fablico de forma a\u00fan m\u00e1s precisa segmentando los datos seg\u00fan los criterios que le resulten m\u00e1s relevantes. De este modo, podr\u00e1 crear campa\u00f1as de marketing personalizadas, llegar a las personas adecuadas en el momento oportuno y maximizar el retorno de la inversi\u00f3n. <\/span><\/p><\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"section-08d7741-2\" class=\"gem-tta-panel \" data-vc-content=\".gem-tta-panel-body\">\n\t\t\t\t\t\t\t<div class=\"gem-tta-panel-heading\">\n\t\t\t\t\t\t\t\t<h4 class=\"gem-tta-panel-title\">\n\t\t\t\t\t\t\t\t\t<a href=\"#section-08d7741-2\" data-vc-accordion data-vc-container=\".gem-tta-container\">\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"gem-tta-icon gem-mdi mdi-timetable\"><\/i>\t\t\t\t\t\t\t\t\t\t<span class=\"gem-tta-title-text\">\n\t\t\t\t\t\t\t\t\t\t\tOptimizar el contenido y el momento de los env\u00edos\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"gem-tta-panel-body gem-tta-panel-respbody\">\n\t\t\t\t\t\t\t\t<div class=\"gem-text-output\"><p><span style=\"font-weight: 400;\">En cuanto al momento de los env\u00edos, es necesario respetar ciertos horarios habituales en el marketing m\u00f3vil. <\/span><\/p><p><span style=\"font-weight: 400;\">En Francia, est\u00e1 prohibido enviar mensajes de texto con fines de marketing entre las 20.00 y las 8.00 horas, as\u00ed como los domingos y d\u00edas festivos. As\u00ed que no tiene m\u00e1s remedio que optar por franjas horarias m\u00e1s comunes.  <\/span><\/p><p><span style=\"font-weight: 400;\">En tus manos est\u00e1 decidir si es mejor enviar tus mensajes de texto por la ma\u00f1ana, a mediod\u00eda, por la tarde o por la noche. Utiliza las pruebas A\/B para ayudarte a decidir. Recopile informaci\u00f3n y opte por el horario que haga m\u00e1s eficaces sus campa\u00f1as.   <\/span><\/p><\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"gem-tta-tabs-container gem-tta-tabs-icon-position-left\">\n\t\t\t\t\t<ul class=\"gem-tta-tabs-list\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<li class=\"gem-tta-tab gem-tta-active \" data-vc-tab data-vc-tab-index=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#section-08d7741-1\" data-vc-tabs data-vc-container=\".gem-tta\">\n\t\t\t\t\t\t\t\t\t<span class=\"gem-tta-icon\">\n\t\t\t\t\t\t\t\t\t\t <i aria-hidden=\"true\" class=\"gem-mdi mdi-folder-multiple-outline\"><\/i>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"gem-tta-title-text\">\n\t\t\t\t\t\t\t\t\t\tSegmentar y personalizar sus campa\u00f1as\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\t\t<li class=\"gem-tta-tab  \" data-vc-tab data-vc-tab-index=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#section-08d7741-2\" data-vc-tabs data-vc-container=\".gem-tta\">\n\t\t\t\t\t\t\t\t\t<span class=\"gem-tta-icon\">\n\t\t\t\t\t\t\t\t\t\t <i aria-hidden=\"true\" class=\"gem-mdi mdi-timetable\"><\/i>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"gem-tta-title-text\">\n\t\t\t\t\t\t\t\t\t\tOptimizar el contenido y el momento de los env\u00edos\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;44632&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;0&quot;,&quot;gap&quot;:&quot;1&quot;,&quot;greet&quot;:&quot;Rate this page&quot;,&quot;legend&quot;:&quot;0\\\/0 - (0 votos)&quot;,&quot;size&quot;:&quot;1&quot;,&quot;title&quot;:&quot;KPI SMS&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 0.8px;\">\n            <span class=\"kksr-muted\">Rate this page<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>KPI SMS: \u00bfC\u00f3mo medir y optimizar tus campa\u00f1as SMS? Una campa\u00f1a SMS es una herramienta poderosa para alcanzar a la&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":35026,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-fullwidth.php","meta":{"footnotes":""},"class_list":["post-44632","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 KPI del SMS que debes seguir para optimizar tus campa\u00f1as | M Target<\/title>\n<meta name=\"description\" content=\"Mide la eficacia de tus campa\u00f1as SMS con los KPI esenciales. 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