{"id":42150,"date":"2025-02-25T11:07:38","date_gmt":"2025-02-25T10:07:38","guid":{"rendered":"https:\/\/www.m-target.com\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/"},"modified":"2025-02-25T17:17:07","modified_gmt":"2025-02-25T16:17:07","slug":"stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms","status":"publish","type":"post","link":"https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/","title":{"rendered":"\u00a1DEJA de cometer errores! Las 7 trampas que arruinan tus campa\u00f1as SMS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42150\" class=\"elementor elementor-42150 elementor-42131\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-153d6bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"153d6bd\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0651d1b\" data-id=\"0651d1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6cd53a flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"c6cd53a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden\"><div class=\"react-scroll-to-bottom--css-xqkbh-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-xqkbh-1n7m0yu\"><div class=\"flex flex-col pb-9 text-sm\"><div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-14\"><div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\"><div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group final-completion\"><div class=\"relative flex w-full flex-col lg:w-[calc(100%-115px)] agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"1f43b626-4d36-4c8f-9cb2-a9a64aeda83c\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p data-start=\"94\" data-end=\"307\"><strong data-start=\"97\" data-end=\"114\">El marketing por SMS<\/strong> es una de las formas m\u00e1s eficaces de llegar a tus clientes de forma r\u00e1pida y eficiente. Con una <strong data-start=\"217\" data-end=\"245\">tasa de apertura del 95%<\/strong>, parece imbatible&#8230; siempre que lo utilices correctamente. <\/p><p data-start=\"309\" data-end=\"482\">Sin embargo, muchas empresas desaprovechan su potencial cometiendo errores que reducen su impacto, irritan a sus clientes y socavan sus resultados.<\/p><p data-start=\"484\" data-end=\"600\">\u00bfCrees que tus mensajes SMS no convierten lo suficiente?<br>\u00bfPierdes suscriptores despu\u00e9s de cada campa\u00f1a?  <\/p><p data-start=\"602\" data-end=\"768\" data-is-last-node=\"\" data-is-only-node=\"\">\ud83d\udc49 Descubre los <strong data-start=\"619\" data-end=\"651\">7 errores m\u00e1s comunes<\/strong> y, sobre todo, <strong data-start=\"663\" data-end=\"685\">c\u00f3mo evitarlos<\/strong> para maximizar tu ROI y convertir tus mensajes SMS en un aut\u00e9ntico motor de crecimiento.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3eaa497 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3eaa497\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3e9c3b\" data-id=\"a3e9c3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3f9c0d flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"f3f9c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2404d2db-96c8-4ed3-af45-a1cbc6b07e51\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p class=\"styled-subtitle\"><strong>1. Enviar mensajes de texto a destiempo<\/strong><\/p><p data-start=\"736\" data-end=\"877\"><strong data-start=\"736\" data-end=\"757\">Error:<\/strong> Env\u00edas tus mensajes en el momento equivocado, y tu p\u00fablico los ignora o los percibe como intrusivos.<\/p><p data-start=\"879\" data-end=\"894\">\ud83d\udeab Cosas que debes evitar:<br>&#8211; Enviar mensajes de texto <strong data-start=\"913\" data-end=\"950\">muy temprano por la ma\u00f1ana o muy tarde por la noche<\/strong> (a menos que se trate de una emergencia).<br>&#8211; Bombardear a tus clientes en las horas punta del d\u00eda.<\/p><p data-start=\"1053\" data-end=\"1286\">\u2705 Para hacer:<br data-start=\"1068\" data-end=\"1071\">\u2714 Experimenta y analiza<strong data-start=\"1073\" data-end=\"1132\"> las mejores horas de env\u00edo.<\/strong><br data-start=\"1132\" data-end=\"1135\">\u2714 Las mejores franjas horarias: <strong data-start=\"1170\" data-end=\"1181\">de 12:00 a 14:00<\/strong> (pausa para comer) y <strong data-start=\"1202\" data-end=\"1213\">de 17:00 a 19:00<\/strong> (final del d\u00eda).<br data-start=\"1231\" data-end=\"1234\">\u2714 Adapta el env\u00edo a tu objetivo: <strong data-start=\"1268\" data-end=\"1283\">BtoB \u2260 BtoC<\/strong>.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-286da69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"286da69\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bef6180\" data-id=\"bef6180\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bf67dd flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"7bf67dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2404d2db-96c8-4ed3-af45-a1cbc6b07e51\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p class=\"styled-subtitle\"><strong>2. No personalices tus mensajes<\/strong><\/p><p data-start=\"1342\" data-end=\"1488\"><strong data-start=\"1342\" data-end=\"1364\">Error:<\/strong> Un mensaje gen\u00e9rico que parece un anuncio masivo no llama la atenci\u00f3n y hace que tus clientes lo ignoren.<\/p><p data-start=\"1490\" data-end=\"1505\">\ud83d\udeab Cosas que debes evitar:<br>&#8211; \u00abEstimado cliente\u00bb en lugar de utilizar el nombre de pila del destinatario.<br>&#8211; Mensajes id\u00e9nticos para toda la base de contactos, sin segmentaci\u00f3n.<\/p><p data-start=\"1650\" data-end=\"1938\">\u2705 <strong data-start=\"1652\" data-end=\"1665\">Para hacer:<\/strong><br data-start=\"1665\" data-end=\"1668\">\u2714 A\u00f1ade <strong data-start=\"1681\" data-end=\"1691\">el nombre de pila<\/strong> y elementos personalizados<strong data-start=\"1723\" data-end=\"1762\">(historial de compras, geolocalizaci\u00f3n<\/strong>).<br data-start=\"1764\" data-end=\"1767\">\u2714 Segmenta tu base: <strong data-start=\"1792\" data-end=\"1847\">cliente fiel \u2260 nuevo cliente potencial \u2260 cesta abandonada<\/strong>.<br data-start=\"1848\" data-end=\"1851\">\u2714 Utiliza <strong data-start=\"1866\" data-end=\"1884\">SMS din\u00e1micos<\/strong> con ofertas adaptadas a las preferencias del cliente.<\/p><p data-start=\"1940\" data-end=\"2055\">Ejemplo \u27a1<strong data-start=\"1951\" data-end=\"2008\">\u00ab\u00a1Julie, tu art\u00edculo favorito vuelve a estar disponible!<\/strong> Aprovecha el -10% hasta esta noche. \ud83d\ude80 [Lien]\u00bb <\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67d2ee0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67d2ee0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1729f4d\" data-id=\"1729f4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d68db34 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"d68db34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2404d2db-96c8-4ed3-af45-a1cbc6b07e51\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p class=\"styled-subtitle\"><strong>3. Ignorar la llamada a la acci\u00f3n (CTA)<\/strong><\/p><p data-start=\"2109\" data-end=\"2264\"><strong data-start=\"2109\" data-end=\"2131\">Error:<\/strong> Un SMS sin una acci\u00f3n clara es <strong data-start=\"2166\" data-end=\"2180\">ineficaz<\/strong>. El cliente necesita saber inmediatamente qu\u00e9 hacer despu\u00e9s de leer tu mensaje. <\/p><p data-start=\"2266\" data-end=\"2281\">\ud83d\udeab Qu\u00e9 evitar:<\/p><ul data-start=\"2282\" data-end=\"2397\"><li data-start=\"2282\" data-end=\"2336\">Env\u00eda un mensaje de texto informativo sin preguntar.<\/li><li data-start=\"2337\" data-end=\"2397\">Olv\u00eddate de un enlace clicable o un bot\u00f3n de acci\u00f3n.<\/li><\/ul><p data-start=\"2399\" data-end=\"2624\">\u2705 <strong data-start=\"2401\" data-end=\"2414\">Cosas que debes hacer:<\/strong><br data-start=\"2414\" data-end=\"2417\">\u2714 Utiliza <strong data-start=\"2428\" data-end=\"2457\">un CTA claro e incitador<\/strong>: \u00abAprovecha\u00bb, \u00abPide ahora\u00bb, \u00abReg\u00edstrate aqu\u00ed\u00bb.<br data-start=\"2520\" data-end=\"2523\">\u2714 Reduce los enlaces con un <strong data-start=\"2551\" data-end=\"2568\">acortador de URL<\/strong> (Bitly, Rebrandly) para evitar las URL demasiado largas.<\/p><p data-start=\"2626\" data-end=\"2712\">Ejemplo \u27a1 \u00ab\ud83d\udce2 <strong data-start=\"2640\" data-end=\"2657\">\u00a1Oferta Flash!<\/strong> -20% de descuento en todo el sitio \ud83d\ude80 <strong data-start=\"2683\" data-end=\"2709\">Haz tu pedido aqu\u00ed:<\/strong> <strong data-start=\"2683\" data-end=\"2709\"> [Lien] \u00ab<\/strong><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0369fae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0369fae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-545251e\" data-id=\"545251e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c64619 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"9c64619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2404d2db-96c8-4ed3-af45-a1cbc6b07e51\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p class=\"styled-subtitle\"><strong>4. Enviar demasiados (o muy pocos) mensajes de texto<\/strong><\/p><p data-start=\"2768\" data-end=\"2935\"><strong data-start=\"2768\" data-end=\"2790\">Error:<\/strong> Enviar con demasiada frecuencia molesta a tus clientes y <strong data-start=\"2839\" data-end=\"2871\">provoca que se den de baja<\/strong>. Por el contrario, enviar con poca frecuencia te hace invisible. <\/p><p data-start=\"2937\" data-end=\"2952\">\ud83d\udeab Cosas que debes evitar:<br>&#8211; Spam con <strong data-start=\"2968\" data-end=\"2988\">demasiados mensajes<\/strong> = desuscripci\u00f3n masiva.<br>&#8211; No enviar con la frecuencia suficiente = tu marca se olvida.<\/p><p data-start=\"3077\" data-end=\"3282\">\u2705 <strong data-start=\"3079\" data-end=\"3092\">Qu\u00e9 hacer:<\/strong><br data-start=\"3092\" data-end=\"3095\">\u2714 Encuentra <strong data-start=\"3105\" data-end=\"3125\">el equilibrio adecuado<\/strong> (de 1 a 4 SMS al mes, seg\u00fan el sector).<br data-start=\"3164\" data-end=\"3167\">\u2714 <strong data-start=\"3169\" data-end=\"3191\">Prueba y analiza<\/strong> para ver qu\u00e9 funciona.<br data-start=\"3220\" data-end=\"3223\">\u2714 Ofrece a tus clientes la <strong data-start=\"3235\" data-end=\"3257\">posibilidad de elegir la frecuencia de<\/strong> env\u00edo.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e03db54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e03db54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cf55a0\" data-id=\"3cf55a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cbae54 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"7cbae54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2404d2db-96c8-4ed3-af45-a1cbc6b07e51\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p class=\"styled-subtitle\"><strong>5. Olvida las normas del RGPD<\/strong><\/p><p data-start=\"3361\" data-end=\"3503\"><strong data-start=\"3361\" data-end=\"3383\">Error:<\/strong> El incumplimiento del <strong data-start=\"3402\" data-end=\"3410\">RGPD<\/strong> puede acarrear sanciones de hasta el 4% de la facturaci\u00f3n anual y destruir tu reputaci\u00f3n.<\/p><p data-start=\"3505\" data-end=\"3520\">\ud83d\udeab Cosas que debes evitar:<br>&#8211; Enviar mensajes SMS <strong data-start=\"3539\" data-end=\"3570\">sin consentimiento <\/strong>previo.<br>&#8211; No ofrecer una opci\u00f3n clara para darse de baja.<\/p><p data-start=\"3634\" data-end=\"3835\">\u2705 <strong data-start=\"3636\" data-end=\"3649\">Qu\u00e9 hacer:<\/strong><br data-start=\"3649\" data-end=\"3652\">\u2714 Obtener <strong data-start=\"3662\" data-end=\"3691\">el consentimiento expl\u00edcito<\/strong> antes del env\u00edo.<br data-start=\"3706\" data-end=\"3709\">\u2714 A\u00f1adir una opci\u00f3n de<em>STOP<\/em> en cada mensaje.<br><em>Nuestra plataforma SaaS a\u00f1ade autom\u00e1ticamente la menci\u00f3n STOP a tus mensajes SMS.<\/em><br data-start=\"3759\" data-end=\"3762\">\u2714 Comprueba tu base de datos para evitar <strong data-start=\"3811\" data-end=\"3832\">n\u00fameros obsoletos<\/strong>.<\/p><p data-start=\"3837\" data-end=\"3930\">\u00a1Ejemplo \u27a1 \u00ab\ud83d\udd25 -15% de descuento en tu pr\u00f3xima compra! <strong data-start=\"3883\" data-end=\"3911\">Aprov\u00e9chate aqu\u00ed: [Lien]<\/strong> (STOP en 36180)\u00bb<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b84703 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b84703\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a588d78\" data-id=\"a588d78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f18f847 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"f18f847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2404d2db-96c8-4ed3-af45-a1cbc6b07e51\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p class=\"styled-subtitle\"><strong>6. Escribir mensajes demasiado largos<\/strong><\/p><p data-start=\"4001\" data-end=\"4135\"><strong data-start=\"4001\" data-end=\"4023\">Error:<\/strong> Un SMS demasiado largo pierde su impacto. Un SMS demasiado corto no proporciona suficiente informaci\u00f3n. <\/p><p data-start=\"4137\" data-end=\"4152\">\ud83d\udeab Cosas que debes evitar:<br>&#8211; Superar los <strong data-start=\"4164\" data-end=\"4182\">160 caracteres<\/strong> = el mensaje se corta y se vuelve <strong data-start=\"4217\" data-end=\"4230\">ilegible<\/strong>.<br><em>Ponemos a tu disposici\u00f3n una herramienta contadora de caracteres: <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.m-target.com\/es\/developpeurs\/#TOOLSDEVCARAC\">haz clic aqu\u00ed<\/a><\/strong><\/span><\/em><br>&#8211; Ser <strong data-start=\"4241\" data-end=\"4255\">demasiado vago<\/strong>: un SMS debe ser <strong data-start=\"4275\" data-end=\"4306\">preciso, r\u00e1pido y atractivo.<\/strong><\/p><p data-start=\"4311\" data-end=\"4532\">\u2705 <strong data-start=\"4313\" data-end=\"4326\">Qu\u00e9 hacer:<\/strong><br data-start=\"4326\" data-end=\"4329\">\u2714 Redacta mensajes <strong data-start=\"4352\" data-end=\"4385\">claros, directos y atractivos<\/strong>.<br data-start=\"4386\" data-end=\"4389\">\u2714 Incluye <strong data-start=\"4399\" data-end=\"4423\">un beneficio inmediato<\/strong> (\u00ab-10% hoy\u00bb, \u00abEntrega gratuita\u00bb).<br data-start=\"4466\" data-end=\"4469\">\u2714 Prueba <strong data-start=\"4478\" data-end=\"4500\">distintos formatos<\/strong> y analiza el rendimiento.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4146b7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4146b7a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-337f162\" data-id=\"337f162\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fea2151 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"fea2151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2404d2db-96c8-4ed3-af45-a1cbc6b07e51\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p class=\"styled-subtitle\"><strong>7. No analizar los resultados (y malgastar el presupuesto)<\/strong><\/p><p data-start=\"4627\" data-end=\"4765\"><strong data-start=\"4627\" data-end=\"4649\">Error:<\/strong> Env\u00edas mensajes SMS sin hacer un seguimiento de su rendimiento, por lo que no sabes qu\u00e9 est\u00e1 funcionando realmente.<\/p><p data-start=\"4767\" data-end=\"4782\">\ud83d\udeab Cosas que debes evitar:<br>&#8211; No hacer un seguimiento de las tasas de clics, conversiones y bajas.<br>&#8211; Seguir enviando campa\u00f1as sin optimizar.<\/p><p data-start=\"4917\" data-end=\"5139\">\u2705 <strong data-start=\"4919\" data-end=\"4932\">Para hacer:<\/strong><br data-start=\"4932\" data-end=\"4935\">\u2714 Utiliza <strong data-start=\"4946\" data-end=\"4974\">herramientas de an\u00e1lisis de SMS<\/strong> (KPI: tasas de apertura, CTR, conversiones).<br data-start=\"5018\" data-end=\"5021\">\u2714 Prueba A\/B <strong data-start=\"5034\" data-end=\"5080\">diferentes mensajes, tiempos de env\u00edo y CTA<\/strong>.<br data-start=\"5081\" data-end=\"5084\">\u2714 Ajusta las campa\u00f1as seg\u00fan el rendimiento.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3e4682 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3e4682\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d70c13\" data-id=\"9d70c13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3097369 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"3097369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden\"><div class=\"react-scroll-to-bottom--css-xqkbh-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-xqkbh-1n7m0yu\"><div class=\"flex flex-col pb-9 text-sm\"><div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-14\"><div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\"><div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group final-completion\"><div class=\"relative flex w-full flex-col lg:w-[calc(100%-115px)] agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"1f43b626-4d36-4c8f-9cb2-a9a64aeda83c\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p data-start=\"5225\" data-end=\"5334\"><strong data-start=\"5228\" data-end=\"5245\">El marketing por SMS<\/strong> es una herramienta ultrapotente, pero <strong data-start=\"5280\" data-end=\"5331\">s\u00f3lo funcionan las campa\u00f1as bien optimizadas<\/strong>.<\/p><p data-start=\"5336\" data-end=\"5646\"><strong data-start=\"5338\" data-end=\"5370\">Resumen de buenas pr\u00e1cticas:<\/strong><br data-start=\"5370\" data-end=\"5373\">\u2714 Elegir <strong data-start=\"5383\" data-end=\"5400\">el momento adecuado<\/strong> \ud83d\udcc5<br data-start=\"5403\" data-end=\"5406\"> \u2714 <strong data-start=\"5408\" data-end=\"5425\">Personalizar<\/strong> los mensajes \ud83d\udcdd<br data-start=\"5441\" data-end=\"5444\"> \u2714 A\u00f1adir una <strong data-start=\"5457\" data-end=\"5484\">llamada a la acci\u00f3n <\/strong>\ud83d\udd17<br data-start=\"5487\" data-end=\"5490\"> \u2714 Encontrar <strong data-start=\"5500\" data-end=\"5528\">el equilibrio de env\u00edo adecuado<\/strong> \u2696<br data-start=\"5530\" data-end=\"5533\">\u2714 <strong data-start=\"5535\" data-end=\"5556\">Cumplir el RGPD<\/strong> \u2705<br data-start=\"5558\" data-end=\"5561\">\u2714 Redactar <strong data-start=\"5574\" data-end=\"5597\">mensajes impactantes<\/strong> \ud83d\udcac<br data-start=\"5600\" data-end=\"5603\"> \u2714 <strong data-start=\"5605\" data-end=\"5630\">Analizar y optimizar<\/strong> de forma continua \ud83d\udcca<\/p><p data-start=\"5648\" data-end=\"5740\">\u00a1Aplica estos consejos ahora y observa c\u00f3mo se disparan tus tasas de conversi\u00f3n!<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-360c45f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"360c45f\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29adb7c\" data-id=\"29adb7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5a1c0e flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"c5a1c0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"letter-spacing: 0px;\"><strong><a href=\"https:\/\/www.m-target.com\/es\/solicitar-una-demostracion\/\"><span style=\"color: #01ac75;\">Solicita una demostraci\u00f3n<\/span><\/a><\/strong><\/span><span style=\"letter-spacing: 0px;\">  para saber c\u00f3mo integrar nuestras soluciones en tu estrategia de marketing. O   <\/span><span style=\"letter-spacing: 0px; color: #3366ff;\"><strong><a style=\"color: #01ac75;\" href=\"https:\/\/www.m-target.com\/es\/pongase-en-contacto-con\/\">ponte en contacto con<\/a><\/strong><\/span><span style=\"letter-spacing: 0px;\"> \u00a1nuestros expertos hoy mismo para convertir tus campa\u00f1as en aut\u00e9nticos \u00e9xitos de ventas!<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;42150&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;0&quot;,&quot;gap&quot;:&quot;1&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/0 - (0 votos)&quot;,&quot;size&quot;:&quot;1&quot;,&quot;title&quot;:&quot;\u00a1DEJA de cometer errores! Las 7 trampas que arruinan tus campa\u00f1as SMS&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 0.8px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>El marketing por SMS es una de las formas m\u00e1s eficaces de llegar a tus clientes de forma r\u00e1pida y&#8230;<\/p>\n","protected":false},"author":1,"featured_media":42134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[219,221,223],"tags":[],"class_list":{"0":"post-42150","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-guia","8":"category-marketing-es","9":"category-sms-es"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a1DEJA de cometer errores! Las 7 trampas que arruinan tus campa\u00f1as SMS - M Target<\/title>\n<meta name=\"description\" content=\"\u00a1Evita estos errores de marketing por SMS! Descubre las 7 trampas que arruinan tus campa\u00f1as y c\u00f3mo corregirlas para aumentar tus conversiones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a1DEJA de cometer errores! Las 7 trampas que arruinan tus campa\u00f1as SMS - M Target\" \/>\n<meta property=\"og:description\" content=\"\u00a1Evita estos errores de marketing por SMS! Descubre las 7 trampas que arruinan tus campa\u00f1as y c\u00f3mo corregirlas para aumentar tus conversiones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/\" \/>\n<meta property=\"og:site_name\" content=\"M Target\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-25T10:07:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-25T16:17:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.m-target.com\/wp-content\/uploads\/2025\/02\/Homme-recevant-un-SMS-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Antoine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\\\/\"},\"author\":{\"name\":\"Antoine\",\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/#\\\/schema\\\/person\\\/5ca611ef1595e7dbb44964fa6d5e745d\"},\"headline\":\"\u00a1DEJA de cometer errores! Las 7 trampas que arruinan tus campa\u00f1as SMS\",\"datePublished\":\"2025-02-25T10:07:38+00:00\",\"dateModified\":\"2025-02-25T16:17:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\\\/\"},\"wordCount\":910,\"publisher\":{\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.m-target.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Homme-recevant-un-SMS-marketing.jpg\",\"articleSection\":[\"gu\u00eda\",\"Marketing\",\"SMS\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\\\/\",\"url\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\\\/\",\"name\":\"\u00a1DEJA de cometer errores! Las 7 trampas que arruinan tus campa\u00f1as SMS - M Target\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.m-target.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Homme-recevant-un-SMS-marketing.jpg\",\"datePublished\":\"2025-02-25T10:07:38+00:00\",\"dateModified\":\"2025-02-25T16:17:07+00:00\",\"description\":\"\u00a1Evita estos errores de marketing por SMS! Descubre las 7 trampas que arruinan tus campa\u00f1as y c\u00f3mo corregirlas para aumentar tus conversiones.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.m-target.com\\\/es\\\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.m-target.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Homme-recevant-un-SMS-marketing.jpg\",\"contentUrl\":\"https:\\\/\\\/www.m-target.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Homme-recevant-un-SMS-marketing.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Homme recevant un SMS marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00a1DEJA de cometer errores! Las 7 trampas que arruinan tus campa\u00f1as SMS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/\",\"name\":\"M Target\",\"description\":\"Vivez l&#039;exp\u00e9rience marketing mobile\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/#organization\",\"name\":\"M Target\",\"url\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.m-target.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Logo-MTarget-2023-typographie.svg\",\"contentUrl\":\"https:\\\/\\\/www.m-target.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Logo-MTarget-2023-typographie.svg\",\"width\":595,\"height\":149,\"caption\":\"M Target\"},\"image\":{\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/m-target\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/#\\\/schema\\\/person\\\/5ca611ef1595e7dbb44964fa6d5e745d\",\"name\":\"Antoine\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/689b97fadefa55e8b1e36e7c8aa09520ed24dd503ab0d13cc92d5cab429819eb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/689b97fadefa55e8b1e36e7c8aa09520ed24dd503ab0d13cc92d5cab429819eb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/689b97fadefa55e8b1e36e7c8aa09520ed24dd503ab0d13cc92d5cab429819eb?s=96&d=mm&r=g\",\"caption\":\"Antoine\"},\"sameAs\":[\"https:\\\/\\\/www.m-target.com\"],\"url\":\"https:\\\/\\\/www.m-target.com\\\/es\\\/author\\\/admin_mtg\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00a1DEJA de cometer errores! Las 7 trampas que arruinan tus campa\u00f1as SMS - M Target","description":"\u00a1Evita estos errores de marketing por SMS! Descubre las 7 trampas que arruinan tus campa\u00f1as y c\u00f3mo corregirlas para aumentar tus conversiones.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/","og_locale":"es_ES","og_type":"article","og_title":"\u00a1DEJA de cometer errores! Las 7 trampas que arruinan tus campa\u00f1as SMS - M Target","og_description":"\u00a1Evita estos errores de marketing por SMS! Descubre las 7 trampas que arruinan tus campa\u00f1as y c\u00f3mo corregirlas para aumentar tus conversiones.","og_url":"https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/","og_site_name":"M Target","article_published_time":"2025-02-25T10:07:38+00:00","article_modified_time":"2025-02-25T16:17:07+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.m-target.com\/wp-content\/uploads\/2025\/02\/Homme-recevant-un-SMS-marketing.jpg","type":"image\/jpeg"}],"author":"Antoine","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/#article","isPartOf":{"@id":"https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/"},"author":{"name":"Antoine","@id":"https:\/\/www.m-target.com\/es\/#\/schema\/person\/5ca611ef1595e7dbb44964fa6d5e745d"},"headline":"\u00a1DEJA de cometer errores! Las 7 trampas que arruinan tus campa\u00f1as SMS","datePublished":"2025-02-25T10:07:38+00:00","dateModified":"2025-02-25T16:17:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/"},"wordCount":910,"publisher":{"@id":"https:\/\/www.m-target.com\/es\/#organization"},"image":{"@id":"https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/#primaryimage"},"thumbnailUrl":"https:\/\/www.m-target.com\/wp-content\/uploads\/2025\/02\/Homme-recevant-un-SMS-marketing.jpg","articleSection":["gu\u00eda","Marketing","SMS"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/","url":"https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/","name":"\u00a1DEJA de cometer errores! Las 7 trampas que arruinan tus campa\u00f1as SMS - M Target","isPartOf":{"@id":"https:\/\/www.m-target.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/#primaryimage"},"image":{"@id":"https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/#primaryimage"},"thumbnailUrl":"https:\/\/www.m-target.com\/wp-content\/uploads\/2025\/02\/Homme-recevant-un-SMS-marketing.jpg","datePublished":"2025-02-25T10:07:38+00:00","dateModified":"2025-02-25T16:17:07+00:00","description":"\u00a1Evita estos errores de marketing por SMS! Descubre las 7 trampas que arruinan tus campa\u00f1as y c\u00f3mo corregirlas para aumentar tus conversiones.","breadcrumb":{"@id":"https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/#primaryimage","url":"https:\/\/www.m-target.com\/wp-content\/uploads\/2025\/02\/Homme-recevant-un-SMS-marketing.jpg","contentUrl":"https:\/\/www.m-target.com\/wp-content\/uploads\/2025\/02\/Homme-recevant-un-SMS-marketing.jpg","width":1000,"height":667,"caption":"Homme recevant un SMS marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.m-target.com\/es\/stop-aux-erreurs-les-7-pieges-qui-ruinent-vos-campagnes-sms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.m-target.com\/es\/"},{"@type":"ListItem","position":2,"name":"\u00a1DEJA de cometer errores! Las 7 trampas que arruinan tus campa\u00f1as SMS"}]},{"@type":"WebSite","@id":"https:\/\/www.m-target.com\/es\/#website","url":"https:\/\/www.m-target.com\/es\/","name":"M Target","description":"Vivez l&#039;exp\u00e9rience marketing mobile","publisher":{"@id":"https:\/\/www.m-target.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.m-target.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.m-target.com\/es\/#organization","name":"M Target","url":"https:\/\/www.m-target.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.m-target.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.m-target.com\/wp-content\/uploads\/2023\/06\/Logo-MTarget-2023-typographie.svg","contentUrl":"https:\/\/www.m-target.com\/wp-content\/uploads\/2023\/06\/Logo-MTarget-2023-typographie.svg","width":595,"height":149,"caption":"M Target"},"image":{"@id":"https:\/\/www.m-target.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/m-target"]},{"@type":"Person","@id":"https:\/\/www.m-target.com\/es\/#\/schema\/person\/5ca611ef1595e7dbb44964fa6d5e745d","name":"Antoine","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/689b97fadefa55e8b1e36e7c8aa09520ed24dd503ab0d13cc92d5cab429819eb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/689b97fadefa55e8b1e36e7c8aa09520ed24dd503ab0d13cc92d5cab429819eb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/689b97fadefa55e8b1e36e7c8aa09520ed24dd503ab0d13cc92d5cab429819eb?s=96&d=mm&r=g","caption":"Antoine"},"sameAs":["https:\/\/www.m-target.com"],"url":"https:\/\/www.m-target.com\/es\/author\/admin_mtg\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.m-target.com\/es\/wp-json\/wp\/v2\/posts\/42150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.m-target.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.m-target.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.m-target.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.m-target.com\/es\/wp-json\/wp\/v2\/comments?post=42150"}],"version-history":[{"count":1,"href":"https:\/\/www.m-target.com\/es\/wp-json\/wp\/v2\/posts\/42150\/revisions"}],"predecessor-version":[{"id":42151,"href":"https:\/\/www.m-target.com\/es\/wp-json\/wp\/v2\/posts\/42150\/revisions\/42151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.m-target.com\/es\/wp-json\/wp\/v2\/media\/42134"}],"wp:attachment":[{"href":"https:\/\/www.m-target.com\/es\/wp-json\/wp\/v2\/media?parent=42150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.m-target.com\/es\/wp-json\/wp\/v2\/categories?post=42150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.m-target.com\/es\/wp-json\/wp\/v2\/tags?post=42150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}