WhatsApp Business
With over 2 billion users worldwide, WhatsApp offers a powerful way to communicate with your customers in a simple, fast and personalized way.
Whether to provide customer support, share important information, or even run targeted marketing campaigns, WhatsApp Business offers a multitude of benefits.


Start a WhatsApp Business demo on your smartphone
You can also scan the QR Code to start the conversation.
This demo service lets you discover the key features of WhatsApp Business directly on your phone: suggested answers, web redirects, form completion, and more.


Why use WhatsApp Business?
Company profile
Create a professional profile with key information about your company.
Automation
Create pre-recorded messages to automatically answer customers' frequently asked questions or send welcome messages.
Quick answers
Quick replies let you create shortcuts for messages you send frequently, to save time.
Statistics
WhatsApp Business offers detailed statistics to help you improve your campaigns, such as the number of messages sent, received or read.
Labels
Labels help you organize and filter your conversations. You can assign labels to different message types or to specific customers.
Multi-device
WhatsApp Business lets you manage your account on multiple devices (computers, tablets, etc.), making it easy to collaborate with your team.
Tailor your WhatsApp campaign to your objectives
If you want to maximize the impact of your marketing campaigns, it’s crucial to tailor your strategies to your specific objectives. WhatsApp Business, with its multiple functionalities, enables precise adaptation, whether to build loyalty, convert or satisfy your customers. Here’s how to exploit its full potential.
A loyal customer is much more than just a buyer, they’re a real nugget for your business. And with WhatsApp Business, you have a powerful tool in your hands to nurture that precious customer relationship. There’s no substitute for a little message at the right time. With WhatsApp Business API, automate the sending of appointment reminders or follow-up messages after a purchase. Your customers will appreciate the attention that shows you’re thinking of them.
With WhatsApp, you have the perfect tool for quickly answering your customers’ questions. And to avoid drowning your advisors in repetitive requests, a chatbot can handle small queries. This frees up time to tackle the real challenges, and shows your customers that you’re there for them.
With WhatsApp Business, every message can become a conversion opportunity. It’s all about well-placed calls to action (CTAs): an exclusive promotional message, a direct link to a limited offer or a button to complete a purchase.
These elements attract attention and simplify the purchasing process. Here’s a tip? Use push notifications to remind you of limited offers or an abandoned shopping cart. Remember: the aim is to make the experience as intuitive and engaging as possible, while remaining conversational.
Want to unite your customers around your brand? WhatsApp Business is the ideal tool for offering them unique experiences: invitations to private events, previews or exclusive content. A few well-chosen words are all it takes to make them feel valued and privileged.
You have a project
in mind?
Versatile and tailored to your needs
WhatsApp Business offers a wealth of possibilities for businesses in all sectors.
Use WhatsApp Business to offer fast, personalized customer support. Your customers can contact you easily to ask questions, get information about your products or services, or solve problems. You can provide quick answers, useful information and solutions tailored to their needs.
Use WhatsApp Business to send important notifications to your customers, such as order confirmations, appointment reminders, shipping notifications and more. Notifications via WhatsApp are generally more visible and have a high read rate, ensuring that your messages effectively reach your customers.
Use WhatsApp Business to run targeted, personalized marketing campaigns. You can send special offers, exclusive promotions or information on new products directly to interested customers. WhatsApp Business’s enriched messages, with images, videos and links, let you create attractive, engaging campaigns.
If you’re in the service industry, you can use WhatsApp Business to receive reservations and appointment schedules from your customers. This simplifies the booking process and facilitates communication between you and your customers.
Use WhatsApp Business to provide real-time order updates to your customers. They can track the status of their order, ask questions about delivery and receive confirmation notifications. This improves the shopping experience and strengthens your customers’ trust in your business.
Secure exchanges for reliable service
With WhatsApp Business, protecting exchanges with your customers is essential. That’s why the platform offers you a secure environment, enabling businesses to communicate with their customers in complete peace of mind, to build trust.


The confidentiality of your exchanges is paramount. WhatsApp Business has understood this and offers you a robust solution thanks to end-to-end encryption. This advanced technology transforms your messages into indecipherable code as soon as they are sent. So your conversations remain strictly private.
With WhatsApp Business, you respect your customers’ confidentiality from the very first contact. The platform is committed to complying with data protection standards, including the RGPD. For ethical and legal use of the platform:
- Obtain your customers’ explicit consent before any commercial interaction
- Be transparent about the use of collected data
- Give your customers control over their personal information
WhatsApp Business, Time2Chat or RCS?
Wondering what the differences are between these solutions, and which one is right for you? Take a look at our comparison to find out more, and let our team guide you.
To find out more about all the features of our products, contact our team
Frequently asked questions
To engage your customers, start by personalizing your messages A friendly, appropriate tone often makes all the difference. Automate your responses, but add a human touch to maintain proximity.
Think of polls or contests, which encourage interaction while energizing your exchanges. The use of videos or images can also clarify your messages and capture attention.
Finally, be responsive and open to feedback from your customers. In addition to strengthening their loyalty, this feedback will enable you to adjust your strategies and to guarantee ever more engaging and and effective.
WhatsApp Business will surprise you with its versatility: you can share PDF documents, perfect for quotations or invoices; images and videos, ideal for product demonstrations; and even audio files for quick, engaging advice. Need to go further? Formats like .docx or .xlsx also work. To put it simply, your campaign can take several forms, depending on your objectives.
Not all businesses have the same needs. However, the sectors that use WhatsApp Business the most are those where customer proximity is essential.
Think of the e-commerce sectorsector, where promotions and order tracking are done by the second; local services, such as catering or healthcare, for simple appointment scheduling; or tech start-ups, which value rapid customer service.
The tourism and leisure sector also benefits from the advantages of WhatsApp Business, notably for confirming bookings, proposing personalized offers on activities, or informing customers in real time about changes linked to their stay.
For example, a beauty salon can easily send appointment reminders or suggestions for exclusive offers to its customers.
Whatever your field, if you want to build loyalty quickly, WhatsApp Business is the solution to try..
Discover our other products and solutions
To find out more about our SMS or Rich SMS services, and how you can integrate these solutions into your systems using our application programming interfaces (APIs), we invite you to explore the following resources.